Episode 84: The Problem with Marketing Attribution in Higher Ed
Don't miss the show to hear about insights from Joseph Lapin about how higher ed marketers should reshape the lens through which they understand marketing attribution.
Higher Ed Pulse · Joseph Lapin, Zach Busekrus
Audio is streamed directly from the publisher (afp-232483-injected.calisto.simplecastaudio.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Zach chats with Joseph Lapin, Vice President of Marketing and Communications at Circa Interactive, about the complexities of marketing attribution in the higher ed space.
Joseph dives into the following questions:
- What are the most important channels for enrollment marketers to be spending money in right now?
- Where should enrollment marketers spend time “building clout” online right now? Are there specific networks or channels you believe enrollment managers and higher ed marketers should be focused on right now?
- If you were building a university’s marketing and admissions team from the ground up today, what kind of skills would you look for in an enrollment marketer? What kind of talent would you hire and why?
Don't miss the show to hear about insights from Joseph about how higher ed marketers should reshape the lens through which they understand marketing attribution.
Learn more about this episode and about our sponsors in our show notes.
- - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.