Episode 79: 6 Lessons Learned Over the Past 6 Months of Email Marketing
On this week's solo-pod, Zach shares insights and new lessons learned over the last six months of email marketing. From there, he dives into the results garnered from an Enrollify Secret Shopper Experiment that was conducted last fall.
Higher Ed Pulse · Zach Busekrus
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Show Notes
People are busy. Their inboxes are full. Interacting with your content is not the most important thing on their to-do list. And yet, as enrollment marketers, it's our job to get our communications in front of the right people, at the right time, and in the right place.
On this week's solo-pod, Zach shares insights and new lessons learned over the last six months of email marketing. From there, he dives into the results garnered from an Enrollify Secret Shopper Experiment that was conducted last fall.
Zach inquired at close to 80 business schools and reports on what he learned from the more than 1,000 email communications he received.
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