Episode 68: Why Your School’s Site Search Sucks — And What Higher Ed Marketers Can Do About It
On this week's episode, Zach is joined by Hannah Fuchigami, Marketing Manager at Squiz, for a discussion about the rise of search and why traditional site search plug-ins simply don't make the cut. Great search tools understand user intent and can serve up multiple, custom-branded, and contextually-sound pathways for the searcher.
Higher Ed Pulse · Hannah Fuchigami, Zach Busekrus
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Show Notes
For the new generation of digital natives, search is not ancillary to navigation, it IS navigation. Most college and university websites settle for Google's custom search tool as the search plug-in for their site, which allows for little flexibility.
On this week's episode, Zach is joined by Hannah Fuchigami, Marketing Manager at Squiz, for a discussion about the rise of search and why traditional site search plug-ins simply don't make the cut. Great search tools understand user intent and can serve up multiple, custom-branded, and contextually-sound pathways for the searcher.
Plus, site search can be an antidote for enrollment marketers with little control over their website's design—you may not be able to control site architecture, but with the right search tool, you can enable prospects to find the information they're searching for with as little friction as possible. Don't miss this episode for tips on reducing barriers for your prospects!
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