Episode 66: An Interview with Morning Brew’s Phoebe Bain on How to Discern the Marketing Trends That Are Actually Worth Paying Attention To
On this week's episode, Phoebe gives advice to enrollment marketers on how to launch brand campaigns that generate meaningful attention and how graduate programs should think differently about attracting, engaging, and, ultimately, enrolling students.
Higher Ed Pulse · Zach Busekrus, Phoebe Bain
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Show Notes
Phoebe Bain, Marketing Writer at Morning Brew, spends dozens of hours every week reading about marketing trends and discerning the wheat from the chaff. Three times a week, she’s responsible for bringing the latest and greatest marketing news to tens of thousands of subscribers via Marketing Brew — a publication of Morning Brew.
On this week's episode, Phoebe gives advice to enrollment marketers on how to launch brand campaigns that generate meaningful attention and how graduate programs should think differently about attracting, engaging, and, ultimately, enrolling students.
She also shares her experiences working as a freelancer for Carnegie Dartlet and College Xpress and how these opportunities helped her grow into an exceptional curator. And she offers specific tactical ideas for how she would go about marketing a business or nursing program in light of COVID-19. You won't want to miss this exciting chat between Phoebe and Zach!
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