Episode 117: 3 Super Simple Ideas for How Higher Ed Can Get Better at Positioning
Join Zach (@zboozee) for a 15-minute solo pod unpacking three fresh ideas for how higher ed marketers can get better at developing positioning statements.
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Show Notes
Zach (@zboozee) from Enrollify shares three examples of how higher ed marketers and admissions professionals can get better at differentiation. Learn why you should obsess over long-tail, niche market positioning statements, how to implement the "Taboo Strategy" with student focus groups, and why schools must FULLY own their culture within the context of their messaging.
Enrollify is higher ed's one-stop-shop for admissions and marketing educational resources. It's where higher ed marketers come to learn new marketing skills, discover new software and services, and find their next job. Come and see what you've been missing.
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