Episode 116: What I've Learned After 100+ Marketing Campaigns – An Intro to Enrollify's New Chief Edutainment Officer
On this week’s episode of The Enrollify Podcast, Zach (literally) sits down with Shane Kehl, the new Chief Edutainment Officer at Enrollify. Shane’s marketing and media career unofficially started in high school and has evolved from printing out directions to a local hockey rink to consulting with higher education institutions about their annual marketing and admissions strategy. He’s strategized and worked through hundreds of marketing and recruitment campaigns and sheds some light on new and old tactics shaping the higher ed space.
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Show Notes
On this week’s episode of The Enrollify Podcast, Zach (literally) sits down with Shane Kehl, the new Chief Edutainment Officer at Enrollify.
Shane’s marketing and media career unofficially started in high school and has evolved from printing out directions to a local hockey rink to consulting with higher education institutions about their annual marketing and admissions strategy. He’s strategized and worked through hundreds of marketing and recruitment campaigns and sheds some light on new and old tactics shaping the higher ed space.
Tune in to hear more about the unique tactics some schools are implementing and how their strategic decisions benefitted the longevity of their programs through:
1. SEO intentionality and building a content foundation
2. Treating marketing and admissions a bit more like a marketing and sales team
3. Innovative ways to reduce friction with prospects without sacrificing data and insights
You can get in on the ground floor as Shane reignites his social game by following him on LinkedIn and Twitter.
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