A Four-Step Framework for Testing Your College Website
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with two-time Red Stapler winner Melanie Lindahl, Senior UX and Web Designer at the University of Texas at Austin School of Law. Together, they unpack why so many college websites fail usability tests — and what higher ed marketers can do about it. Melanie reveals her four-part user testing framework and explains why even beautifully designed sites often miss the mark for real users. From spicy clicks to system flaws, this episode is a must-listen for anyone looking to build student-first digital experiences.
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Show Notes
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with two-time Red Stapler winner Melanie Lindahl, Senior UX and Web Designer at the University of Texas at Austin School of Law. Together, they unpack why so many college websites fail usability tests — and what higher ed marketers can do about it. Melanie reveals her four-part user testing framework and explains why even beautifully designed sites often miss the mark for real users. From spicy clicks to system flaws, this episode is a must-listen for anyone looking to build student-first digital experiences.
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