"The Climb" with Meredith Mills-Merritt: Starting a Gin Cocktail Brand From a Family Recipe
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Show Notes
Meredith Mills-Merritt is the founder and CEO of The Original Southside, a canned gin cocktail brand made from a family recipe. This episode is part of "The Climb," our series featuring founders in the early stages of building their brands.
Expect to hear about:
– From Beauty to Booze: Why Meredith left her corporate career in beauty brand management to start her own consumer brand.
– 13 Months to Perfect: The long R&D process to commercialize her family recipe while keeping it organic and true to the original recipe.
– Stadium Deals: How an Instagram DM led to a Florida Panthers partnership and opened doors with college programs like LSU.
– Fighting for Shelf Space: Competing in a capital-intensive RTD category with standout packaging and “liquid to lips” marketing.
– What’s Next: New drink products in development, a focus on growing in retail, and Meredith’s vision for Southside’s next stage of growth.
Find Meredith on:
LinkedIn – https://www.linkedin.com/in/meredithleahmills/