"The Climb" with Jenny Casson & Manuella Widjaja: Redesigning Bras for Broad Shoulders
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Show Notes
Jenny Casson, a two-time Olympic rower with team Canada, and Manuella Widjaja, a former YC startup operator, are the co-founders of Daylilie, a new apparel brand rethinking bras for broad-shouldered women. This episode is part of "The Climb," our series featuring founders in the early stages of building their brands.
Expect to hear about:
– Meet-Cute to Cofounders: How a cold DM about fit surveys turned into a partnership that led to Daylilie’s founding.
– Silhouettes, Not Sizes: Why they’re challenging outdated bra design by focusing on body shape, not just cup and band.
– Prototype to Patent: Their journey through seven prototypes and securing provisional patents on their side strap and cup designs.
– Going Viral: Their internal debate about whether to push for viral moments with Daylilie or a slower but steadier social media growth strategy.
Jenny's LinkedIn: https://www.linkedin.com/in/jennifercassonoly/
Manuella's LinkedIn: https://www.linkedin.com/in/manuellawidjaja/