Steven Sashen: From Stand-Up Comedian to Building a $70M Footwear Brand
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Show Notes
Steven Sashen is the co-founder and CEO of Xero Shoes, a barefoot-inspired footwear brand doing about $70M in annual revenue.
Expect to hear about:
– From Stand-Up to Start-Up: What Steven learned as a professional stand-up comedian and how solving his own running injuries led to Xero Shoes.
– Shark Tank: Why he turned down Kevin O’Leary’s $400K offer for 50% of the company, and how this experience convinced him to go all in on Xero Shoes.
– Scaling: How Xero hit $70M in annual sales and maintains one of the highest repeat-purchase rates in footwear.
– PE & Agencies: Why Steven believes that working with PE and agencies can be tricky, and his rules for identifying worthwhile partnerships.
– Life Lessons: Steven thoughts on happiness, luck, how to spend wisely, and his top two book suggestions for anybody looking to live better.
Find Steven on:
LinkedIn - https://www.linkedin.com/in/sashen/