Rob Fraser: Navigating a Full Rebrand & Burnout to Build an 8-Figure Sock Brand
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Show Notes
Rob Fraser is a former Canadian national team cyclist and current founder and CEO of Outway, a fast-growing DTC sock brand doing 8 figures in annual revenue.
Expect to hear about:
– Pro Cycling to Start-Up Life: How Rob’s athlete mindset helped him build a business from scratch.
– Co-Founder Buyout: Why Rob took on $150K in debt to buy out his cofounder and regain control of his company.
– Name Change Crisis: Being forced to change his company's name under legal pressure, and sprinting on a full rebrand in 6 months.
– Burnout: Rob's story of burning out hard and being sick for a year post-rebrand, and how he recovered.
– 90% YOY Growth: An inside look at the decisions Rob made in July 2023 that led to massive growth in early 2025.
Find Rob on:
LinkedIn - https://www.linkedin.com/in/robbfraser/
X/Twitter - https://x.com/robbfraser