Nick Saltarelli: How He Built a $40M Brand with Family—and the Push Toward $100M
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Nick Saltarelli is the co-founder and co-CEO of Mid-Day Squares, a functional chocolate brand doing $40M in annual revenue across North America.
Expect to hear about:
– Family as Cofounders: The journey of building with his wife and brother-in-law, and why weekly therapy was non-negotiable.
– Starting with Constraints: Why they made a self-imposed rule to not use Facebooks ads in year one and still hit $1M in sales.
– Building in Public: How transparency and a commitment to authenticity shaped Mid-Day Squares’ bold content strategy.
– Securing Costco: How they relied on their fanbase to beat Costco's Road Show record in 36 days.
– Bitcoin & Cocoa: How a 700% spike in cocoa prices led Nick to start transacting directly with farmers in Bitcoin.
Find Nick on:
LinkedIn - https://www.linkedin.com/in/nick-saltarelli-063a5965/
Twitter/X - https://x.com/nickywonka