Mark Samuel: Building IWON to 6,000 Doors—Then Starting Over
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Show Notes
Mark Samuel is the founder of Mark’s Snacks, a seed-oil-free kettle chip brand he launched in 2025, and previously the founder of IWON Organics.
Expect to hear about:
– Scaling IWON to 6,000 Doors: How Mark started IWON and grew the brand to thousands of retail doors.
– Knowing When to Walk Away: How Mark knew it was the right time to license the brand out to a manufacturer in 2024.
– Building in Public: How years of daily LinkedIn posting grew a 70,000+ follower base and helped launch Mark’s Snacks.
– Health as a Founder Edge: Why Mark puts personal health above all else, and how his workout routine has evolved over the decades.
– A Seed-Oil-Free Second Act: Why he’s betting on avocado-oil kettle chips and putting his name on the bag to build a connection with customers.
Find Mark on:
LinkedIn – https://www.linkedin.com/in/markalansamuel/