Lomit Patel: Why Retention, Community, and Brand Win in 2026
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Show Notes
Lomit Patel is the CMO of Try Your Best (TYB), a commnunity rewards platform that helps brands reward its biggest fans and build community. He previously held senior roles at Tynker, IMVU, Texture, TrustedID, and Roku.
Expect to hear about:
– From Operator to Leader: How your way of work evolves as you transition from growth operator to strategic leader.
– Community as Growth Engine: Why he believes efficient growth starts with retention, and how community drives LTV, referrals, and trust.
– Being Early to AI: How Lomit used AI at IMVU circa 2018 to scale growth and compete with companies with much bigger budgets.
– The Human Edge: Why he sees AI as a tool for marketers, not a replacement, and why the element of human trust will matter even more in the future.
– Brand Beyond Last Click: Why he changed his view on brand, and how brand-building creates demand that performance marketing captures.
Find Lomit on:
LinkedIn – https://www.linkedin.com/in/lomitpatel/
Find Lomit's newsletter "Lean 360" here:
https://www.linkedin.com/newsletters/lean-360-7153201357359927296/