Joe Welstead: From Pro Swimmer to Exiting His First Brand and Launching His Second
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Show Notes
Joe Welstead is a former pro swimmer and co-founder of Motion Nutrition, sold in 2022. Today, he's the co-founder of Oshun, a brand that offers electrolyte and magnesium supplements in a pump dispenser bottle.
Expect to hear about:
– Athlete vs. Founder: The similarities and differences between being a pro athlete and an entrepreneur.
– Lessons from his First Brand: Why, if he could do it all over again, he'd launch Motion Nutrition with one hero product instead of 15 SKUs.
– Rethinking Hydration Branding: Why Oshun positions electrolytes for daily brain fog, skin health, and sleep instead of traditional sports performance.
– Profitable by Design: How Oshun has stayed profitable from day one to keep the door open for either holding the brand or selling when the timing is right.
– Building a Life, Not Just a Brand: How Joe is structuring his second founder journey to preserve time with his family.
Find Joe on:
LinkedIn – https://www.linkedin.com/in/joe-welstead/