Jacob Peters: From Hospital Bed to Health Tech CEO – Building the Brand to Fix Healthcare
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Show Notes
Jacob Peters is the co-founder and CEO of Superpower, a health "super-app" for tracking and improving your health that just raised a $30M Series A.
Expect to hear about:
– The Story Behind Superpower: How his mom’s chronic illness and Jacob's own near-death hospitalization inspired him to start Superpower.
– $30M Series A: Jacob's plan to deploy this capital to put an AI doctor in everyone's pockets within 5 years.
– Building a 150K Waitlist: How creative drops, referral loops, and a viral hoodie campaign helped Superpower explode pre-launch.
– Creating a Movement: How Jacob is turning Superpower into the first healthcare brand people want to belong to through community building.
– Balancing Health and Hustle: Jacob’s reflections on the personal cost of building Superpower.
Find Jacob on:
Twitter/X - https://x.com/J__Cub
LinkedIn - https://www.linkedin.com/in/jacobdpeters/
Extras:
Jacob's Twitter/X thread on tactics he used to build a 150k person waitlist:
https://x.com/J__Cub/status/1873810708573671601
Jacob's personal link to skip Superpower's waitlist, visit:
superpower.com/jacob