Ian Blair: A Founder’s Life in High Gear – From SaaS to DTC and Big Waves to Biohacks
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Show Notes
Ian Blair is the former co-founder and CEO of the mobile app builder BuildFire, and today is the co-founder and CEO of Laundry Sauce, a laundry detergent brand.
Expect to hear about:
– BuildFire: How Ian started a mobile app builder that built 15,000 apps and sold it during a SaaS downturn.
– CEO x2: How Ian managed 80+ hour work weeks to run both BuildFire and Laundry Sauce at the same time.
– Betting Big on Detergents: How Ian reverse-engineered his financial goals by choosing a high-LTV, non-discretionary DTC category.
– Leveraging AI: Why Ian believes AI will unlock efficiency in ad creative and customer research across ecommerce.
– Personal Interests: Ian's obsession with biohacking and love for extreme sports like skydiving, big-wave surfing, and heli snowboarding.
Find Ian on:
LinkedIn - https://www.linkedin.com/in/ianblair44/