Henrik Jonsson: Building the World’s First Circular Phone Case Company
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Show Notes
Henrik Jonsson is the CEO of agood company, a Swedish brand that creates truly sustainable or "circular" phone cases and other products, hitting profitability in 2025 under his leadership.
Expect to hear about:
– The Circular Revolution: How agood company turns old phone cases into new ones using a circular model, creating products that are truly sustainable.
– The Retail Pivot: How agood company shifted from DTC to 85% retail sales after realizing online acquisition wasn’t profitable.
– Breaking the Premium Myth: Realizing that reports from consumers saying they'll pay more for sustainable products are simply not true, and how agood company adapted.
– Local Production, Global Scale: The strategy behind opening factories in Texas, South Africa, and India to localize production and enable their circular model.
– Leadership in Balance: Henrik’s candid take on the emotional rollercoaster of being a first-time CEO, and why sleep, health, and family time are how he stays in balance.
Find Henrik on:
LinkedIn - https://www.linkedin.com/in/henrik-jonsson-1915378/