Hector Hughes: How His Tech-Free Cabins Test (and Sometimes End) Relationships
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Show Notes
Hector Hughes is the co-founder and CEO of Unplugged, a company offering tech-free cabin stays that help people disconnect from their phones and reset in nature.
Expect to hear about:
– Origin Moment: How a 10-day silent retreat in the Himalayas in 2019 pushed Hector to quit his job and start Unplugged just weeks later.
– The Hard Part: Why it took 5 years to truly figure out the unit economics and revenue model, and his lessons from asset-heavy scaling.
– Who It’s Really For: Why 80% of guests are couples, and how three days offline can reshape (or end) relationships.
– Betting on Brand: How betting on brand marketing in 2025 created "brand heat" and cut CAC by 30-40% in a matter of months.
– Founder Evolution: Hector’s shift from fear-driven hustle to a more sustainable, long-term approach to leadership and life.
Find Hector on:
LinkedIn – https://www.linkedin.com/in/hector-hughes-10082195/