Charles Brun: Building IZIPIZI into a Global Eyewear Brand Sold in 80+ Countries
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Show Notes
Charles Brun is the co-founder of IZIPIZI, a Paris-based eyewear brand designing stylish, affordable glasses now sold in over 80 countries worldwide.
Expect to hear about:
– Founding with Friends: How Charles and two high school friends of his launched IZIPIZI in 2010, and the rules they set to protect their friendship.
– Beyond Wholesale: Why wholesale worked early, and how they layered in DTC and retail channels to build a lasting brand.
– The Rebrand Bet: The 18-month switch from “See Concept” to IZIPIZI, and how they picked their new name.
– Cracking the U.S. Market: How IZIPIZI plans to turn the U.S. from 15% of their total revenue into their #1 market.
– Staying in Control: Charles' thoughts on when PE partnerships truly add value to your brand.
Find Charles on:
LinkedIn – https://www.linkedin.com/in/cbrun/