Allison Taylor: How a Chrissy Teigen Shoutout Sparked 30,000 Orders
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Allison Taylor is the co-founder of Le Prunier, a plum-powered skincare brand that partners with her family’s plum farm in northern California.
Expect to hear about:
– Growing Up on the Farm: Allison's childhood memories of the farm and the deep tie to the land that later shaped the brand.
– Early Retail Breakthroughs: Meeting Neiman Marcus early on and quickly earning credibility with retailers like Credo and Goop.
– 30,000 Orders Overnight: How an organic Chrissy Teigen post sent demand through the roof, and their sprint to scale operations.
– Sustained Growth: How they collaborate with affiliates, use UGC, encourage product reviews, retain customers, use Gen AI tools, and more.
– Building With Family: How the three sister co-founders divide roles, leaned on therapy early on to stay aligned, and navigate decisions as a bootstrapped family business.
Find Allison on:
LinkedIn – https://www.linkedin.com/in/allison-taylor-98495a115/