High Gear Podcast

In this episode, Ryan Burton opens up about how Leads Near Me has built a thriving team and culture that directly drives results for auto repair shops across North America.Ryan shares the company’s mission — “connecting great shops with great customers with the greatest of ease” — and then dives into how they make it happen: recruiting strategies, assessment tools, interviews with multiple team members, and an open-door culture that makes employees feel like owners.You’ll also hear:Why hiring isn’t just about skills but about staying power and fitHow assessments like TestGorilla and Kolbe help filter candidatesThe importance of employee ownership in language (“we” instead of “they”)Why culture, care, and values lead to better service for customersThis episode is perfect for business owners, leaders, and entrepreneurs who want to learn how to attract, retain, and inspire a winning team.

Join host Ryan Burton on the High Gear Podcast as he sits down with Kendall Warnock, owner of A1 Automotive in Lincoln, Nebraska. Kendall’s story begins on the dirt floors of a reservation shop and follows his journey to building a multimillion-dollar automotive business—all driven by an unwavering commitment to faith, family, and community.In this episode, Kendall shares the personal discipline strategies that keep him at peak performance, insights into creating an outstanding customer experience, and why giving back to the community is at the core of A1 Automotive’s success. From discussing the challenges of opening a second 12-bay location to highlighting the power of team vision boards, Kendall offers actionable tips and genuine inspiration for shop owners and entrepreneurs alike. Don’t miss this honest and heartfelt conversation on transforming obstacles into opportunities and building a business that truly serves people.

In this episode of the High Gear Podcast Ryan Burton takes a deep dive into the intersection of artificial intelligence and Google Ads. As one of the leading voices in Google Ads for auto repair shops, Ryan shares invaluable insights on: • How Google’s long-standing AI capabilities have evolved over time • The current limitations of AI in managing campaigns, especially in industries like auto repair • Why human expertise remains crucial to ensure campaign success • How to avoid falling for AI-driven sales pitches that overpromise and underdeliverIf you’re navigating the world of AI and digital marketing, this episode will help you separate the hype from reality and make better decisions for your business.

In this special episode of the High Gear Podcast, we bring you the audio from Carrie Lynn Rodenberg’s keynote session at the High Gear Conference 2024, held on November 15th.Carrie, the CEO and Founder of Turnkey Marketing, shares her expert insights in “Millionaire Maker: Marketing Cheat Sheet”, a session packed with strategies to help auto repair shop owners elevate their marketing efforts and drive growth.In this episode, you’ll learn: • How to apply marketing psychology to connect with customers and increase results • The importance of building a “marketing web” for consistent visibility • Practical steps to increase car count and revenueWith over a decade of experience and $250 million in managed client revenue, Carrie’s advice is a game-changer for shop owners looking to thrive in today’s competitive market.Listen now and take your business to the next level.

In this episode of the High Gear Podcast, we’re thrilled to feature Justin Rae, Founder and CEO of Cinch, as he takes the stage at the High Gear Conference 2024 in Atlanta. Tune in to hear Justin’s compelling insights on “Using Customer Data to Your Benefit.”Discover how to harness the power of data to elevate your customer relationships, streamline operations, and drive business growth. Justin dives deep into the future of AI and automation in the auto repair industry, explores predictive analytics, and shares practical strategies to turn data into a competitive advantage.Whether you’re looking to improve retention marketing, enrich customer interactions, or future-proof your shop, this episode is packed with value you won’t want to miss!

In this episode, we’re bringing you the incredible keynote session from Steve Lerch, a former Google executive, recorded live at the High Gear Conference on November 16th, 2024.Steve dives deep into the evolving world of marketing and how businesses can adapt to capture the attention of today’s modern consumers. From TikTok trends to leveraging tools like Google Trends, Steve shares actionable strategies and real-world examples to help businesses thrive in the digital era.Highlights include:-Understanding modern consumer behavior and decision-making.-Using humor, relevance, and authenticity to connect with your audience.-Leveraging digital tools and platforms to maximize engagement.This episode is a must-listen for entrepreneurs, marketers, and anyone looking to future-proof their business strategy.📢 Tune in now to learn how to transform your marketing approach and stay ahead of the curve!

In this solo episode, Ryan Burton, founder of Leads Near Me, creator of the High Gear Conference, and author of High Gear: Marketing Strategies for Auto Repair Shops, dives into the topic of broadcast media in the modern marketing landscape. Is radio and television advertising still viable as we head into 2025? Ryan explores the challenges and opportunities these traditional platforms offer, sharing insights on targeting, creative messaging, and cost considerations.Tune in for actionable advice, a touch of nostalgia from Ryan’s radio days, and a clear perspective on whether broadcast media deserves a spot in your marketing strategy. Don’t forget to grab your copy of High Gear: Marketing Strategies for Auto Repair Shops at highgearbook.com.High Gear Podcast: Your pit stop for marketing wisdom and strategies to drive your business forward.

This is the audio from a Keynote at the High Gear Conference 2024 in Atlanta by Ryan Burton. Join us for this inspiring address, as Ryan CEO of Leads Near Me and author of High Gear - Marketing Strategies for Auto Repair Shops. Delivered at the 2024 High Gear Conference in Atlanta, Ryan dives deep into why marketing is more than strategy—it's art. Discover how creativity, innovation, and passion can elevate your business to new heights.This year’s High Gear Conference, held November 14-16, brought together 20 top-tier speakers in marketing and business development. Experts shared actionable insights, transformative ideas, and tools to help businesses thrive in a competitive landscape.Whether you're a marketer, entrepreneur, or business owner, Ryan’s keynote will leave you inspired and ready to take your marketing game to the next level.Want more insights? Visit highgearconference.com to explore the event highlights, learn about our exceptional speakers, and stay updated for next year’s conference.Subscribe to our channel for more exclusive content from the High Gear Conference.

Join Aaron Stokes, the visionary founder of Shop Fix Academy and a successful shop owner, as he delivers a captivating presentation at the High Gear Conference in Atlanta on November 15th, 2024. In this insightful session, Aaron shares his expertise on how every aspect of your business can be leveraged as a powerful marketing tool.Drawing on his extensive experience and success in the automotive industry, Aaron reveals practical strategies and techniques that can transform your shop into a marketing powerhouse. Don't miss this opportunity to learn from one of the industry's leading experts and unlock the full potential of your marketing efforts. Watch the full presentation here and discover how to turn your shop into a marketing machine.

Join Carolyn Coquillette, founder of Shopware and Earthling Automotive, as she delivers a thought-provoking keynote from the High Gear Conference 2024 in Atlanta, Georgia. Carolyn dives deep into the evolving landscape of electric vehicles (EVs), market trends, and how auto repair businesses can adapt to the rise of EVs and hybrids.In this episode, you’ll hear about: • The growing impact of EVs across different U.S. markets. • Key data points on EV-to-gas vehicle ratios by state. • Insights into Tesla’s market dominance and its implications for repair shops. • The importance of leveraging local market data to make informed business decisions. • Challenges and opportunities for auto shops entering the EV repair space.Whether you’re an auto shop owner, technician, or industry enthusiast, this episode is packed with actionable advice and strategies to stay ahead in a rapidly changing industry.

In this engaging session from the High Gear Conference 2024 in Atlanta, Lee Heyward, founder of Prosperous Image, shares her expertise on personal branding and the power of image. Lee dives into how cultivating a purposeful personal brand can amplify your success in every aspect of life, from professional endeavors to personal goals.As a trusted advisor to business leaders seeking to stand out, Lee provides actionable insights into aligning your appearance, presence, and authenticity to create a lasting impression. Whether you're an entrepreneur, executive, or aspiring leader, this session offers practical tips and strategies to refine your image and propel your personal and professional growth.Don't miss this chance to hear Lee's inspiring talk and learn how to use your personal brand as a tool for success. Access the recording to catch every moment of her impactful presentation!

In this special episode, we feature Thomas Torrey’s keynote address at the High Gear Conference 2024. As the founder of Protagonist Film Company and an accomplished filmmaker, Thomas combines his background in storytelling and video production to deliver a powerful session on mastering video communication and overcoming the fear of being on camera.Drawing from his extensive experience in filmmaking, Thomas shares proven strategies to build confidence, craft impactful messages, and use video as a compelling tool to connect with audiences. Whether you’re stepping in front of the camera for the first time or looking to refine your video presence, Thomas’ insights will empower you to communicate with clarity, authenticity, and confidence, transforming the way you engage and elevate your brand.

In this engaging keynote from the High Gear Conference 2024, Chris Cloutier—founder of Autoflow and Golden Rule Auto Care—shares actionable strategies to enhance customer trust and boost shop performance. Drawing from his experience as a technologist and shop owner, Chris dives into topics such as: • The importance of blending technology with a human touch to build trust. • Leveraging digital inspections to increase revenue, customer satisfaction, and efficiency. • Understanding customer expectations through the Kano model. • The critical role of quality control in delivering an exceptional customer experience. • Tips for optimizing shop processes, from service advisors’ workflows to upselling opportunities.Packed with data-driven insights, real-world examples, and practical advice, this episode is a must-listen for shop owners, service advisors, and auto repair professionals looking to thrive in a competitive industry.Tune in to learn how to elevate your shop’s operations and create lasting customer relationships.

Experience the unforgettable final keynote address by Harry Beckwith, the legendary best-selling author of Selling the Invisible. Delivered on November 15, 2024, at the High Gear Conference, this powerful presentation marked Beckwith's return from retirement to share his timeless wisdom on standing out in business.In this extraordinary session, Beckwith reveals how exceptional service is the ultimate differentiator in today’s competitive world. His insights, drawn from decades of experience, provide actionable strategies that resonate across industries and generations.Relive this historic moment as Harry Beckwith delivers a masterclass in building lasting success through the art of service. This is a must-watch for anyone looking to transform their approach to business and create unforgettable customer experiences.Watch now and be inspired by a message that will stand the test of time.

In this exciting relaunch of High Gear TV, we bring you an inspiring episode featuring Tim Lanier and Angie King, the dynamic duo behind three successful auto repair shops: Lanier Auto Repair, Killian Automotive, and Nichelson Auto Repair. Join us as we dive into their incredible journey, meet their dedicated staff, and explore what makes their businesses thrive in the heart of Georgia. Filmed in our own backyard, this episode showcases the charm and expertise of Tim, a true Southern gentleman, and the strategic brilliance of Angie. Don’t miss out.

From a recent High Gear TV Episode - Join Ryan Burton for an exciting, extended episode of High Gear TV, where he talks with Rick Kersey, the visionary owner of Accurate Auto. With five thriving shops across the Portland, Oregon area, including Lake Oswego, Beaverton, Wilsonville, Tigard, and Hillsboro, Rick shares the secrets behind his incredible 30-year business success journey in the auto repair industry. This special episode clocks in at over 40 minutes, but we wanted to bring it to you unedited so you can fully experience the insights and strategies that have fueled Rick's remarkable achievements. Meet key members of Rick's team and gain valuable knowledge from their stories of perseverance and success. Don’t miss this in-depth, inspiring episode!

In this inspiring episode of the High Gear Podcast, host Ryan Burton welcomes Jessica and Dave Cochran, the powerhouse team behind Trinity Auto Care in White Bear Lake and Blaine, Minnesota. They recount their incredible journey from working out of a driveway and earning $18,000 a year to managing two successful locations, including a 14-bay shop, and generating over $4 million annually.Jessica and Dave share their experiences as a married couple in business, their faith-driven approach to overcoming challenges, and the principles that guide how they treat their customers. Their story is a testament to perseverance, teamwork, and trust in a higher purpose.Whether you're just starting out or looking for inspiration to take your business to the next level, this heartfelt episode offers wisdom, encouragement, and practical insights from the Cochrans' remarkable journey. Don't miss it!

In this episode of the High Gear Podcast, hosts Ryan Burton and Thomas Hays dive into the art of thriving under pressure with guests Rick Kersey and Derek Spain. Together, they explore the challenges of balancing business, family, and personal growth, offering raw and inspiring insights from their own experiences. From overcoming adversity to building strong support systems, this conversation highlights the importance of self-awareness, prioritization, and fostering meaningful relationships to achieve success both personally and professionally.Key Takeaways:Thriving Under Pressure: Success isn’t static—it’s a journey of highs and lows.Work-Life Balance: Balancing family and business is essential but challenging.Prioritize What Matters: Protect family time and prioritize key relationships.Self-Awareness is Key: Recognize when your relationships or personal well-being are suffering.Support Systems Matter: Friends, partners, and communities provide strength during tough times.Strong Relationships Take Effort: Shared experiences and time investment build lasting bonds.A Partner’s Support: Having someone who understands your mission can make all the difference.Time Management: Time blocking and task prioritization help reduce stress.Advocate in Your Absence: Surround yourself with people who speak well of you, even when you’re not there.Adversity Builds Growth: Facing challenges head-on fosters resilience and personal growth.Find Active Hobbies: Activities with others can deepen connections and reduce stress.Focus on Small Wins: Small, incremental steps can guide you through tough times.Honesty and Vulnerability: Openly acknowledging struggles is the first step to overcoming them.Avoid Catastrophizing: Keep challenges in perspective to prevent overwhelm.Change Starts Small: Adjusting one area of your life can create a ripple effect of improvement.You’re Not Alone: Everyone faces challenges—lean on your community for support.Keywords:Thriving under pressure, work-life balance, overcoming adversity, family priorities, personal growth, support systems, strong relationships, time management, mental health, resilience, entrepreneurship, community, navigating challenges, honesty, personal success.

In this episode, hosts Thomas Hays and Ryan Burton delve into the critical difference between new and return customer ratios and their implications for business success. They discuss the importance of understanding customer retention, the challenges many shop owners face in tracking these metrics, and the strategies that can be employed to enhance customer experience and satisfaction. The conversation emphasizes the need for businesses to create emotional connections with customers, maintain high service standards, and utilize effective marketing techniques to ensure customers return. The episode wraps up with actionable insights and a call to action for listeners to improve their customer retention strategies.

Welcome to "Near Me Radio", the ultimate podcast destination for auto repair professionals. Every episode promises enlightening conversations, tailored insights, and a peek into the dynamic world of automotive repairs.In this exclusive episode, we're gearing up for the High Gear Auto Repair Marketing Conference with our "Speaker Series". Join your host, Ryan Burton, as he welcomes a true Media Heavyweight, Steve Jones. Steve is a Professional Keynote Speaker, SVP Radio @ Stingray, and Author of marketing books Brand Like a Rock Star and Start You Up.A perfect blend of music, passion, and business prowess, Steve is not just a media magnate, but a figure whose life resonates like a well-composed tune. His early connection with music, particularly the captivating sound from Billy Joel's "Glass Houses", set the stage for a life deeply intertwined with rhythms, melodies, and business savvy.After a stint as an aspiring musician, destiny channeled Steve into the world of radio, where he found his true calling. Not just content with mastering the media landscape, Steve's foray into the realms of business insights and music led to his seminal work, "Brand like a Rockstar". This book sheds light on the nuances of transforming ordinary customers into loyal fans, using principles drawn from the world of rock and roll.In our special episode, prepare to embark on a captivating journey. Explore Steve's deep understanding of branding and relive some of his most cherished concert memories, including awe-inspiring marketing moments from Taylor Swift, Bruce Springsteen and Foo Fighters.Join us and be a part of this harmonious blend of business insights and musical anecdotes with the incredible Steve Jones. Tune in now!