Hidden Brain

All of us make choices all the time, and we may think we're making those choices freely. But psychologist Eric Johnson says there's an architecture behind the way choices are presented to us, and this invisible architecture can influence decisions both large and small. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At the beginning of the year, many of us make resolutions for the months to come. We resolve to work out more, to procrastinate less, or to save more money. Though some people stick with these aspirations, many of us fall short. This week, we revisit our 2019 conversation with psychologist Wendy Wood, who shares what researchers have found about how to build good habits — and break bad ones.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Justin is sitting on the side of the freeway, hoping someone will help him fix his busted wheel. Right around the time he’s about to give up, a van pulls over.Would you like to share the story of an unsung hero who helped you in a moment of need? If so, please record a voice memo and send it to [email protected]. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bababa, dadada, ahgaga. Got that? Babies are speaking to us all the time, but most of us have no clue what they're saying. To us non-babies, it all sounds like charming, mysterious gobbledegook. To researchers, though, babbling conveys important information about a baby's readiness to learn. This week, we'll revisit a favorite episode exploring the language and behavior of the newest members of the human family.If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all have times when we feel like a fraud. Psychologist Kevin Cokley studies the corrosive effects of self-doubt, and how we can turn that negative voice in our heads into an ally. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's 1994, and two men corner Leah on a dark street as she's walking home. Then she sees a car, and a glimmer of hope.To hear more stories like this, subscribe to our new podcast, My Unsung Hero. And we'd love to hear your own story: send a voice memo to [email protected]. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s psychologically simpler to see the world in black and white. But reality often comes in shades of gray. This week, how our minds grapple with contradictions, especially those we see in other people. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re working from home, you might be reveling in your daily commute to the dining room table. Or you might be saying, “Get me out of here.” In the final episode of our Work 2.0 series, economist Nicholas Bloom joins us from his spare bedroom to ponder whether working from home is actually working. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tony is angry at his English teacher, Mrs. Holman, for making him stay after class. But on the last day of school, she takes his hand, and tells him something he'll never forget.To hear more stories like this, subscribe, and enjoy! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Editor's note, December 6, 2024: Since we first published this episode with Francesca Gino in 2018, other researchers have raised concerns about the integrity of her work. In 2023, a group of scientists publicly alleged that she had fabricated data in some of her studies. You can find more information about their analysis at Data Colada.org. Gino has denied these allegations.A number of Francesca Gino’s studies have been retracted by the journals that published them, including a study about karaoke that is referenced in this episode. Francesca Gino studies rebels - people who practice "positive deviance" and achieve incredible feats of imagination. They know how and when to break rules that should be broken. So how can you activate your own inner non-conformist? This week, we ponder the traits of successful rebels as we revisit our 2018 conversation with Francesca. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many of us spend our workdays responding to a never-ending stream of emails and texts. We feel stressed out and perpetually behind on our to-do list. But what if there was a better way to work? This week, we revisit a favorite conversation about "deep work" with computer scientist Cal Newport. And we'll visit a lab that's studying whether brain stimulation can improve our ability to handle multitasking and interruptions. If you like this show, please check out our new podcast, My Unsung Hero! And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today we're sharing another episode of our new podcast, My Unsung Hero. To hear more stories like this, subscribe, and enjoy! It's a few days after her mother's death, and Terri Powers is at the checkout line in a grocery store. As she turns to leave, the bagger stops her, and asks a question. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The world of play and the world of work are often seen as opposites. But they may have more in common than we think. In the second installment of our new Work 2.0 series, Ethan Mollick makes the case that we can make our jobs more engaging by incorporating elements of games. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Introducing new ideas is hard. Most of us think the best way to win people over is to push harder. But organizational psychologist Loran Nordgren says a more effective approach is to focus on the invisible obstacles to new ideas. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’ve grown accustomed to viewing climate change as an enemy we must urgently defeat. But is that the right metaphor for the greatest existential problem of our time? This week, we consider how to reframe the way we think about life on a changing planet. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today we're sharing another episode of our new podcast, My Unsung Hero. Subscribe, and enjoy! In 2008, while driving to work, Rick Mangnall crashes into a slab of granite rock. He's hanging upside down in his seatbelt when he sees an old Ford truck pull over across the road. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In 1978, Judy, Lyn and Donna Ulrich were driving to a volleyball game when their Ford Pinto was hit from behind by a van. The Pinto caught fire, and the three teenagers died. This week, we revisit a 2020 episode with a former Ford insider who played a key role in weighing the risks associated with the Pinto. And we consider what his story tells us about a question we all face: is it possible to fairly evaluate our past actions when we know how things turned out? If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Self-criticism is often seen as a virtue. But psychologist Kristin Neff says there’s a better path to self-improvement — self-compassion. She says people who practice self-compassion are more conscientious and more likely to take responsibility for their mistakes. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

My Unsung Hero is here! We're excited to share one of the first episodes of our new podcast. Episode one features listener Jackie Briggs from Portland, Oregon. In 2006, a stranger noticed an unusual mark on Jackie's arm, and realized something was wrong. You can subscribe to My Unsung Hero here. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When we want something very badly, it can be hard to see warning signs that might be obvious to other people. This week, we bring you two stories about how easy it can be to believe in a false reality — even when the facts don’t back us up. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many Americans feel an obligation to keep up with political news. But maybe we should be focusing our energies elsewhere. In this episode from 2020, political scientist Eitan Hersh says there's been a rise in "political hobbyism" in the United States. We treat politics like entertainment, following the latest updates like we follow our favorite sports teams. Instead, he says, we should think of politics as a way to acquire power and persuade our neighbors to back the issues we support. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Longtime Hidden Brain listeners know that for years, we've thanked an unsung hero at the end of every episode. Now, we're launching a new show inspired by that tradition. Each week, we'll share a short story about a moment when one person helped another in a time of need. And we'll show you how these acts of heroism — some big, some small — transformed someone's life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do the groups you identify with shape your sense of self? Do they influence the beer you buy? The way you vote? Psychologist Jay Van Bavel says our group loyalties affect us more than we realize, and can even shape our basic senses of sight, taste and smell. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Casual sex typically isn't about love. But what if it's not even about lust? Sociologist Lisa Wade studies "hookup culture," and believes the rules and expectations around sex and relationships are different for college students today than they were for previous generations. This week we revisit our 2017 conversation with Wade, and consider how the pandemic may be changing students' views on hookups and intimacy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all think we know what will make us happy: more money. A better job. Love. But psychologist Sonja Lyubomirsky says happiness doesn't necessarily work like that. This week, we explore why happiness often slips through our fingers, and how to savor — and stretch out — our joys. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all have regrets. By some estimates, regret is one of the most common emotions we experience in our daily lives. In the final episode of our You 2.0 series, we bring you a favorite interview with Amy Summerville, the former head of the Regret Lab at Miami University in Ohio. After years of studying this emotion, she says she's learned something that may seem counterintuitive: regret doesn't always have to be a negative force in our lives. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Our memories are easily contaminated. We can be made to believe we rode in a hot air balloon or kissed a magnifying glass — even if those things never happened. So how do we know which of our memories are most accurate? This week, psychologist Ayanna Thomas explains how we remember, why we forget, and the simple tools we all can use to sharpen our memories. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marriage is hard — and there are signs it's becoming even harder. In the third episode of our You 2.0 summer series, we examine how long-term relationships have changed over time, and whether we might be able to improve marriage by asking less of it. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a fit of anger or in the grip of fear, many of us make decisions that we never would have anticipated. As part of our You 2.0 summer series, we look at situations that make us strangers to ourselves — and why it's so difficult to remember what these "hot states" feel like once the moment is over. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Having a sense of purpose can be a buffer against the challenges we all face at various stages of life. Purpose can also boost our health and longevity. In the kick-off to our annual You 2.0 series, Cornell University psychologist Anthony Burrow explains why purpose isn't something to be found — it's something we can develop from within. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As floods, wildfires, and heatwaves hit many parts of the world, signs of climate change seem to be all around us. Scientists have been warning us for years about the looming threat of a warming planet. And yet it’s really hard for many of us to wrap our minds around this existential challenge. Why is that? This week, we bring you a favorite episode about why our brains struggle to grasp the dangers of global climate change. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The pressure. The expectations. The anxiety. If there's one thing that connects the athletes gathering for the Olympic games with the rest of us, it's the stress that can come from performing in front of others. In this week’s episode, we talk with cognitive scientist Sian Beilock about why so many of us crumble under pressure –– and what we can do about it. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is it like to be the only woman at the (poker) table? Or a rare man in a supposedly "feminine" career? In this favorite episode from 2019, we tell the stories of two people who grappled with gender stereotypes on the job, and consider how such biases can shape our career choices. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think about the resolutions you made this year: to quit smoking, eat better, or get more exercise. If you're like most people, you probably abandoned those resolutions within a few weeks. That's because change is hard. Behavioral scientist Katy Milkman explains how we can use our minds to do what's good for us. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think about the last time you asked someone for something. Maybe you were nervous or worried about what the person would think of you. Chances are that you didn't stop to think about the pressure you were exerting on that person. This week, we revisit a favorite episode about a phenomenon known as "egocentric bias," and look at how this bias can lead us astray. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In December 1988, two sets of identical twins became test subjects in a study for which they had never volunteered. It was an experiment that could never be performed in a lab, and had never before been documented. This week, we revisit this fascinating story, told by psychologist Nancy Segal, about the eternal tug between nature and nurture in shaping who we are. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why is it so hard to say 'I'm sorry?' In part two of our series on forgiveness and apologies, we talk with psychologist Tyler Okimoto about the mental barriers that keep us from admitting when we've done something wrong, as well as the transformative power of apologies. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Granting forgiveness for the wrongs done to us can be one of the hardest things we face in life. But forgiveness can also be transformative. In the first of a two-part series on apologies and mercy, we talk with psychologist Charlotte Witvliet about the benefits of forgiveness, for both the mind and the body. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Coincidences can feel like magic. When we realize that a co-worker shares our birthday or run into a college roommate while on vacation, it can give us a surge of delight. Today, we revisit a favorite episode about these moments of serendipity. Mathematician Joseph Mazur explains why coincidences aren't as unlikely as we think they are, and psychologist Nicholas Epley tells us why we can't help but find meaning in them anyway. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you ever opened your computer with the intention of sending one email — only to spend an hour scrolling through social media? Maybe two hours? In this favorite episode from our archives, we look at how media, tech, and entertainment companies hijack our attention. Plus, we consider how the commercials we saw as children continue to shape our behavior as adults. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do the things you own say about who you are? Psychologist Bruce Hood studies our relationship with our possessions – from beloved childhood objects to the everyday items we leave behind. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No matter how hard we work, we won’t always achieve the goals we set for ourselves. When cognitive scientist Maya Shankar was a girl, she wanted to be a concert violinist. Then an injury forced her to imagine her life anew. This week, we revisit a favorite episode from 2015 with Maya. She’s now the host of a new podcast, A Slight Change of Plans. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the past weeks, headlines around the world have focused on the violent conflict between Israelis and Palestinians. In this favorite episode from our archive, we hear from a former Israeli soldier and a Palestinian man who asked a radical question: what happens when you empathize with your enemy? They found that showing such empathy can be powerful — but also carries risks. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Psychologist Daniel Kahneman says there are invisible factors that distort our judgment. He calls these factors “noise.” The consequences can be found in everything from marriage proposals to medical diagnoses and prison sentences. This week on Hidden Brain, we consider how to identify noise in the world, and in our own lives. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you ever felt as if someone else was writing your personal narrative? Controlling what you do, shaping how you act? This week on Hidden Brain, we bring you a surreal tale about a woman who became a reluctant character in someone else’s love story. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. And to learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At the end of every episode, we take a moment to thank an Unsung Hero: someone who’s not on the staff of the show, but who went above and beyond in helping us out. In recent weeks, we've been asking you to share your own examples of someone who's made an impact on your life. This time, Josh Gitelson of State College, Pa., recalls a small gesture of kindness from a stranger on a plane. Do you have a story of an unsung hero you want to share with our listeners? Tell us about it! Please email us at [email protected], with the subject line "Unsung Hero." For some guidelines on what we're looking for, go to hiddenbrain.org/unsunghero. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your brain is divided in two: a left hemisphere and a right hemisphere. In this 2019 episode of Hidden Brain, we dive into Iain McGilchrist's research on how the left and right hemispheres shape our perceptions. Iain argues that differences in the brain — and Western society's preference for what one hemisphere has to offer — have had enormous effects on our lives. If you like our work, please consider supporting it! See how you can help at support.hiddenbrain.org. To learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In every episode of Hidden Brain, we thank an Unsung Hero — a colleague, a friend or a family member who has helped make our work possible from behind the scenes. Recently, we asked you to tell us about your own unsung heroes. This week, Deb Pierce remembers the nurse who showed up at one of the hardest moments in her life — when her newborn daughter passed away. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you ever struggle to communicate with your mom? Or feel like you and your spouse sometimes speak different languages? We talk with linguist Deborah Tannen about how our conversational styles can cause unintended conflicts, and what we can do to communicate more effectively with the people in our lives. If you like our work, please try to support us! See how you can help at support.hiddenbrain.org. To learn more about human behavior and ideas that can improve your life, subscribe to our newsletter at news.hiddenbrain.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In every episode of Hidden Brain, we thank an Unsung Hero. Many listeners have written to say they love this segment, even sharing their own Unsung Heroes. Today, we're sharing one of those stories with you. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.