Utilizing Analytics to Expand Tennis

USTA Florida's Data Analytics & CRM Coordinator, Brad West joins the Here to Serve podcast to break down business insights and data. Learn the difference between the two, why each is important, and how USTA Florida is using analytics to continue the growth of grassroot tennis across the state.

Here To Serve · Brad West - USTA FL Data Analytics & CRM Coordinator, Laura Bowen - USTA FL Executive Director