The Power of the Breaking Point: Toby Myles & Michelle Knox on How Burnout Sparked a Bold Business Shift
Michelle Knox shares her journey from ad agency burnout to running a successful brand and marketing consultancy—and how one breaking point led to a completely different (and better) life.
Her Origin Story · Guest: Michelle Knox, Host: Toby Myles, Editor: Ilorah Dela Cruz, Original Cover Art: Isabel Paterson
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Show Notes
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When Michelle Knox became a mom to twin girls, she knew something had to change. After too many late nights, missed milestones, and 48 hours without seeing her daughters awake, she hit a breaking point at work and walked away from her agency job for good.
In this episode, Michelle shares the powerful story of how motherhood helped her redefine success, what it was like starting Lone Red & Co. in the early days of online business, and how she eventually pivoted from design work into strategic marketing consulting. If you've ever wondered how to build a life-first business (and why flexibility is worth more than a big paycheck), this one’s for you.
Michelle also breaks down the biggest mistake she sees small businesses make with branding—and how to uncover simple shifts that increase leads, revenue, and impact without burnout.
About Michelle Knox:
Michelle Knox is the founder of Lone Red & Company and a small business growth consultant who helps purpose-driven brands uncover the small but mighty shifts that boost their impact. Her work spans brand strategy, marketing systems, and visual identity—all rooted in a practical, real-life approach to sustainable business.
📬 Connect with Michelle:
🌐 Website: https://lonered.com
📱 Instagram: https://www.instagram.com/lonered
Stalk Me Online!
About Me: https://tobymyles.com/about/
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Her Origin Story is produced by Toby Myles Copywriting, and podcast editor Ilorah Dela Cruz
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