Freedom by Design: Toby Myles & Sarah Masci on Reinventing Work with VIP Days
Sarah Masci shares her origin story from grieving new mom and burnt-out corporate employee to design entrepreneur and creator of a business model that changed everything. In this episode, we talk about simplifying your work, protecting your time, and saying yes to the messy middle.
Her Origin Story · Guest: Sarah Masci, Editor: Ilorah Dela Cruz, Host: Toby Myles, Original Cover Art: Isabel Paterson
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Show Notes
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When Sarah Masci realized she was spending more time commuting than with her five-month-old son and grieving the recent loss of her own mom, she knew something had to change. What followed was a winding journey through mom blogging, Etsy shops, branding work, and eventually a successful web design business. But even then, the hustle didn’t stop until one spontaneous offer to “just book me for a day” sparked an entirely new way of working.
In this episode, Sarah shares how she built her VIP Day model from the ground up, what made it such a game-changer (for her and her clients), and how she turned it into a scalable course that’s helped thousands of creatives rethink how they work. We also talk about burnout, boundary-setting, and how entrepreneurship is rarely a straight line, but always full of breadcrumbs worth following.
About Sarah Masci:
Sarah Masci is a business mentor and the founder of Day Rate Mastery®. She helps overworked service providers simplify their services with sustainable VIP day and day rate models, giving them more freedom, flexibility, and space to grow a business that works for their life, not the other way around.
Connect with Sarah:
🌐 Website: https://sarahmasci.com
📸 Instagram: https://instagram.com/sarahmasci
🎁 Free Resource: https://sarahmasci.com/pitch/
Stalk Me Online!
About Me: https://tobymyles.com/about/
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Her Origin Story is produced by Toby Myles Copywriting, and podcast editor Ilorah Dela Cruz
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