Henry Harrison Sits Down With Don Short of New Artisan Distillery
Henry Harrison Podcast | Dallas Texas · Henry Harrison Dallas Texas
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Show Notes
In this episode of the Entrepreneurs, Business & Finance podcast, host Henry Harrison sits down with Don Short, the founder and co-owner of New Artisan Distillery, to discuss his fascinating career journey. Don shares his transition from a successful executive career at Coca-Cola, where he held senior roles in Japan, India, and Africa, to becoming a passionate entrepreneur in the craft spirits industry.
Resources:
If you're in Dallas, be sure to visit New Artisan Distillery to experience their unique craft spirits and meet Don Short. For more information, visit their website at: https://www.newartisanspirits.com/
Linkedin: https://www.linkedin.com/in/don-short-72235024/
Episode: https://henryharrison.com/new-artisan-distillery-don-short/
Key Topics:
1. Career at Coca-Cola:
Don's entry-level starts and rises to vice president.
Managing territories and navigating the "Cola Wars."
International assignments in Japan, India, and Africa.
Significant contributions to Coca-Cola's market presence and employment impact.
2. Transition to Entrepreneurship:
Post-retirement plans and founding New Artisan Distillery.
Collaboration with James Beard awarded chef and PhD biochemist Robert Del Grande.
Strategic focus on craft spirits, particularly gin and bourbon.
A unique approach using real plants and custom-designed bottles.
3. Challenges and Rewards:
Navigating the complex distribution system for spirits.
Overcoming logistical challenges during COVID-19.
Building a differentiated brand and achieving consumer recognition.
4. Advice for Aspiring Entrepreneurs:
Embrace international opportunities to gain diverse perspectives.
Take calculated risks and pursue passion projects.
The importance of resilience and adaptability in business.
Notable Quotes:
"Becoming a minority in a marketplace is good for you. It helps you understand yourself better and see the world through another person's eyes."
"It's harder than I thought, but maybe it's more rewarding because our fingerprints are all over the package, the recipe, and everything."