Sarah Pollok: NZ Herald multimedia journalist explains why 'grocery tourism' is taking off
Heather du Plessis-Allan Drive · Newstalk ZB
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Show Notes
There's a new travel trend that's taking the world by storm for 2026, and it's set to give local stores an extra boost.
Over the last few months, 'grocery tourism' has seen foreigners exploring supermarkets on their travels and seeking out products they can't buy at home.
Sarah Pollok from the NZ Herald says travellers are looking to cut costs and get an authentic look at the places they visit, and nothing quite matches that description like the weekly shop.
"There's a bit of nostalgia there - there's old American candy or British products that they want to bring home. But then sometimes it's just the bizarre things that you'll find in other countries, like different flavours."
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