Murray Crane: Crane Brothers expert reveals what latest data says about Kiwis' shopping habits
Heather du Plessis-Allan Drive · Newstalk ZB
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Show Notes
New figures from NZ Post’s latest eCommerce Market Sentiments Report show more Kiwis get last-minute jitters before they check out.
The data shows 68 percent of shoppers would abandon their cart if the cost of delivery was too high and 57 percent would hit the exit button if free returns weren't available.
Murray Crane from Crane Brothers says it's likely people are treating the cart like a 'Pinterest board' and saving things they like before they move to make a purchase.
"And then they kind of do a review and realise they don't like it. There's a whole lot of factors contributing to them not going through with that last part of the transaction."
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