Brianne West: Ethique founder launches new start-up designed to cut down on single-use plastic bottle waste
Heather du Plessis-Allan Drive · Newstalk ZB
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Show Notes
The brains behind New Zealand's largest regenerative beauty brand has her eyes on a new sustainable venture.
Brianne West plans to reduce the use of single-use plastic soda bottles with ‘Incrediballs', tablets that add fizz and flavour to a glass of water.
West says ‘Incrediballs' will be packaged in fully home compostable wrapping to prevent moisture from damaging the product before use.
"We found a company in the UK that literally just patented new technology, that means this product is a lot more stable environmentally."
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