114: Neuroscience Meets Business with Paul Zak
Heartbeat For Hire with Lyndsay Dowd · Lyndsay Dowd
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Show Notes
Dr. Paul J. Zak is Distinguished University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul's two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and ha s appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. To learn more about Paul, go to his website:
www.paulzak.com
www.getimmersion.com