#22 – Sebastian Joy on ProVeg, Movement Building, and Corporate Engagement

Sebastian Joy is the founding President of ProVeg International, a food awareness organisation working to transform the global food system. He is also a social entrepreneur: having developed several vegan products and helped launch the international 50by40 alliance.

In this episode we discuss:

• [00:01:53] Welcome, Sebastian!
• [00:07:52] Direct animal advocacy
• [00:11:48] Career capital
• [00:14:46] ProVeg International
• [00:23:42] Corporate engagement and the meat industry
• [00:26:49] The business of meat
• [00:36:00] Entrepreneurship
• [00:45:25] Scaling up organisations
• [00:48:05] New areas for helping animals
• [00:51:26] Working within organisations
• [00:54:12] Closing questions

You can read much more on these topics in our accompanying write-up: hearthisidea.com/episodes/sebastian.

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