Crafting Enduring Brands: Angelo Ponzi, Founder & CMO of Craft - EP 250
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Show Notes
Our guest in this episode is Angelo Ponzi, the brilliant mind behind Craft, an agency specializing in consulting, fractional marketing, and leadership services for small to medium-sized businesses. Join us as we delve into the world of brand building, discussing the strategies and tactics that have helped Craft create enduring brands in today's competitive landscape. Angelo shares his insights, expertise, and valuable tips for entrepreneurs and marketers looking to make their mark in the industry. This exciting conversation will inspire and empower you to take your brand to new heights. https://www.craftmarketingandbranding.com/
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Timeline
01:24 Marketing mistakes in Recessionary times
04:00 Strategy vs tactics
05:50 What is a fractional CMO
08:40 Start with the data
10:55 Qualatitive & quantitative studies
12:00 How Angelo works
16:40 Navigating the corporate culture
18:25 AI
20:40 New tools
22:00 Angelo’s story
28:00 Success Secrets
32:32 Contact Angelo
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