Consumer Behaviour Expert Dr. Michael Solomon - EP 224
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Show Notes
Professor of Marketing and consumer behaviour expert Dr. Michael Solomon Ph.D. talks about consumers who defy categorization, the "hive" mind, the "zero moment of truth" and consumer engagement. https://michaelsolomon.com
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Timeline
01:30 Michaels’s Background
04:40 Generic products
06:00 Market segmentation
08:00 The “hive” mind
11:18 Zero moment of truth
12:47 Chameleon consumers don’t stay in boxes
16:56 Aspirational Marketing
18:04 Engaging customers
19:05 AIDA
22:20 Success Secrets
23:30 Community