The AriZona iced-tea 99-cent miracle
For 30 years, a big can of the wildly popular AriZona iced tea has cost 99 cents. How do they do it? We find out.
Headlines From The Times · Angel Carreras, Ashlea Brown, Shani O. Hilton, Kasia Broussalian, Gustavo Arellano, Kinsee Morlan, David Toledo, Denise Guerra, Sam Dean, Mario Diaz, Shannon Lin, Jazmín Aguilera
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Show Notes
Since AriZona iced tea launched in 1994, a can of the stuff has cost 99 cents. It’s a business anomaly, yet one that has turned the company into a multibillion-dollar outfit. And the owner vows to keep his iced tea at that price even during the worst inflation the United States has seen in 40 years, which is eating into the company’s revenue.
Today, we get into this odd business ideology.
Host: Gustavo Arellano
Guest: L.A. Times business reporter Sam Dean
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