Chuck E. Cheese forever
How the hell does a chain based on an orphaned mouse who plays in a band survive and thrive? Very carefully.
Headlines From The Times · Samantha Masunaga, David McKillips, Gustavo Arellano, Kinsee Morlan, Shannon Lin, Angel Carreras, Shani Hilton, Kasia Broussalian, Mario Diaz, Melissa Kaplan, Ashlea Brown, Denise Guerra, Lauren Raab
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Show Notes
How the hell does a chain based on an orphaned mouse who plays in a band survive and thrive? Very carefully. Today, we’ll talk to L.A. Times business reporter Samantha Masunaga about the company, and we’ll hear from its new chief executive about everything Chuck E. Cheese, including its infamous animatronic band.
More reading:
How do you make a 44-year-old animatronic rodent appeal to today’s kids?