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What Superconsumers Can Teach You
Episode 555

What Superconsumers Can Teach You

HBR IdeaCast · Harvard Business Review

December 15, 201618m 51s

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Show Notes

Eddie Yoon, author of "Superconsumers" and growth strategy expert at The Cambridge Group, explains how companies can find their most passionate customers and use their invaluable insights to improve products and attract new customers.