
Episode 552
How Focusing on Content Leads the Media Astray
HBR IdeaCast · Harvard Business Review
November 23, 201632m 26s
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Show Notes
Bharat Anand, author of The Content Trap and professor at Harvard Business School, talks about the strategic challenges facing digital businesses, and explains how he and his colleagues wrestled with them when designing HBX, the school's online learning platform.