Episode 455
Blue Ocean Strategy and Red Ocean Traps
HBR IdeaCast · Harvard Business Review
March 19, 201520m 15s
Audio is streamed directly from the publisher (audio.hbr.org) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of "Blue Ocean Strategy, Expanded Edition (2015)."