Wood-n-Tap's Fresh Rebrand: Attracting New Generations
Hartford News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Wood-n-Tap, a beloved Connecticut restaurant chain, unveils a fresh rebrand after 23 years. The modernized logo and American Tavern subtitle aim to attract a younger crowd. Co-founder Phil Barnett emphasizes the importance of evolution for businesses to thrive in the face of new generations. The rebrand extends to menus, cocktails, interiors, and guest experiences, rolling out across their eleven locations.
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