The Beauty Solution Making 5 Million A Year ft. Michelle Hu Étoile Collective
Happy Hour with Lucy & Nikki · Lucy & Nikki
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Show Notes
Hey Punters, today we chat to the founder of cult beauty accessories brand Etoilé Collective, Michelle hu. Michelle shares how she went from being an investment banker to building a 5 million dollar a year business.
Breakdown of this episode
- Wildest story
- Starting her business & how it came about
- The range of products and what is Etoile?
- How Etoile launched into the market and became popular
- Having a side hustle & leaving her full time job
- Booming beauty industry
- Building a 5 million dollar business
- Pre-order strategy
- Shipping costs
- Working with influencer
- Social media
- Tips for organising your makeup
- TikTok
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CREDITS:
Hosts: Lucy Jackson @Lucykatejackson & Nikki Westcott @nikkiwestcottt @wethe_wildones
Guests: Michelle Hu @etoilecollective
Executive Producer: Courtney Mangan @courtneymangan
Technical Producer: Adam Gauder @adamgauder
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