Guy Kawasaki's Remarkable People

Bob Cialdini is a professor emeritus at Arizona State University. He influences almost every marketing, evangelism, and sales decision that Guy Kawasaki makes. His book, Influence: The Psychology of Persuasion, is the guiding light for how Guy conducts business—and in many ways how Guy lives his life. In short, Cialdini is the “godfather of influence.” He is to changing people’s minds what Martha Stewart is to changing people's lifestyle. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Martha Stewart created a personal brand long before anyone with a phone and Instagram account could do it. Everyone who uses social media for branding and promotion can learn from her. Martha is a household name and the original “influencer.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Acuna, better known by his stage name, Wee Man, is a skateboarder, actor, tv personality, and stuntman. As you'll learn, he's far deeper than a funny guy in movies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever wondered how Margaret Atwood writes books? In this episode of Guy Kawasaki's Remarkable People podcast she explains her tactics and techniques. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever wondered what it's like to get a PhD in Physics at twenty and win a MacArthur Award at 21? You'll get to find out with this episode's interview of Remarkable People with Stephen Wolfram. Saying he is a "physicist" is like saying Labron James is a "basketball player." If you're a math geek, you've probably used a product he created called Mathematica. He's also built a knowledge engine called Wolfram Alpha that you have used in Siri, Alexa, Bing, or DuckDuckGo. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Phil Zimbardo, the psychologist behind The Stanford Prison Experiment, looks back at how the experiment was planned, what Dr. Zimbardo's role was and what he would do differently in this episode of Guy Kawasaki's Remarkable People podcast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jane Goodall shares remarkable lessons from her life abroad and talks about current issues such as climate change and her hope for the future in this episode of Guy Kawasaki's Remarkable People podcast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Remarkable People enables you to understand our changing world through interviews with thought leaders, legends, iconoclasts, and moguls. Equal parts practical, tactical, and hysterical, it covers innovation, entrepreneurship, technology, literature, design, and marketing. Kawasaki has decades of experience with Apple, Google, Canva, Sony, Wikipedia, Mercedes Benz, and startups, so he knows what to ask. Every episode will make you a little wiser—and more remarkable yourself. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.