Growth Think Tank

Hiring top players is critically important to your business success. Peter Voogd is a top coach to the Gen Y crowd. Peter gives us the key aspects to hiring young entrepreneurs. The surprising part of this discussion is that money is not even in the top 3 most important factors to getting top notched employees. Discover what is important and how you can attract young entrepreneurs to your business when you are ready to grow. Get the show notes for 126 | Why and How to Hire Young Entrepreneurs with Peter Voogd Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏#BusinessSuccess #Entrepreneurs #Episode126 #Podcasts Give Leaders in the Trenches a review on iTunes!

Have you ever struggled to make payroll? Have you ever stressed over taking your business to the next level? Well, most entrepreneurs have been there before; however, it does not have to be that way. Drew Pearson, Owner of Ninja Multimedia, shares his journey so that it may help you. Drew took a chance by attending an event with me. Afterwards, we had one coaching session to fine-tune his strategy so that he could turn around his business. Drew has always done excellent work, (and gotten lots of referrals) but he needed to change his business development approach. Listen to Drew tell you how he turned around his business so that he could be proactive in his sales strategy. Get the show notes for 125 | A Case Study in Turning Around A Struggling Business with Drew Pearson Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏#ProactiveStrategy #Entrepreneurs #Episode125 #Podcasts Give Leaders in the Trenches a review on iTunes!

Taking the stage is a privilege and an honor. The audience deserves all you can give them. Most speakers focus on the content so much that they forget the important aspects of the performance. Well, today is my privilege to share with you the interview with Amy Mead and Michael Port. Amy is a top ranked speaker coach and Co-Founder of Heroic Public Speaking (HPS). Michael is also a Co-Founder of HPS. Get the show notes for 124 | Speaking to Transform Your Business with Amy Mead and Michael Port Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @michaelport @AmyCroniseMead ‏#RankedSpeaker #SpeakerCoach #Episode124 #Podcasts Give Leaders in the Trenches a review on iTunes!

Productivity is a must in our busy, busy world. It seems to be a continuous struggle to get it all done. Do you start the day with a list and end the day with more on it than when you started? Our guest today is Erik Fisher who is the host of "Beyond the To Do List" podcast. Erik shares wisdom to getting more done in less time. Listen in to get more out of your day. Get the show notes for 123 | Being Productive on Purpose with Erik Fisher Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ErikJFisher #Productivity #Struggle #Episode123 #Podcasts Give Leaders in the Trenches a review on iTunes!

Have you ever been told that what you wanted to accomplish is impossible? Well today's guest on the show was told her idea was impossible by countless numbers. At the age of 23, Molly Ola Pinney wanted to start a global non-profit that served the autistic children of the world. Yes, this is a big undertaking that had many challenges yet Molly would not accept that it was impossible. She kept focused on a vision that would empower a generation to understand and accept autism. I truly believe this is a story of the seemingly impossible to a journey that will inspire many to think big. Get the show notes for 122 | From Impossible to Inspired with Molly Ola Pinney Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Challenges #Inspire #Episode122 #Podcasts Give Leaders in the Trenches a review on iTunes!

Don't be scared of writing a book. Don't let fear stop you. Kelly Epperson joins us today and she is an expert in writing, coaching and guiding leaders from the idea stage to a finished book. Kelly's mission is to help new authors by removing the fears of writing and making the book actually help you reach your goals. We explore the 3 questions that every author must understand before writing a book so that you are completely clear about why you are writing the book in the first place. Kelly has written 25+ books, some for New York Times bestselling authors, one that sold 3 millions copies. Don't miss this episode if you might want to write a book some day. Get the show notes for 121 | The 3 Questions You Must Understand Before Writing A Book with Kelly Epperson Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #ReachyourGoals #RemovingFears #Episode121 #Podcasts Give Leaders in the Trenches a review on iTunes!

Being curious is underrated. We grow up as children with curiosity raging inside of us. We ask questions to some of the simplest things; however, as we get older many of us replace curiosity with knowing. It is great to KNOW something, yet don't underestimate the value of being curious. Chris Guillebeau, NY Times and Wall St. Journal best selling author, shares how he uses "curiosity" to grow his business, create products and even write books. We talk about many other aspects of business growth too so join us and be sure to leave a comment too. Get the show notes for 120 | Growing a Successful Business Through Curiosity with Chris Guillebeau Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @chrisguillebeau #Curiosity #BusinessGrowth #Episode120 #Podcasts Give Leaders in the Trenches a review on iTunes!

Have you ever felt like quitting? Have you ever just wanted to give up on your dream of building your business? How about this one… you worked really hard for the chance to pitch your company and passion project to a group of investors with millions on national TV, yet it didn't go your way. What would you do when those investors said "you should QUIT this project"? Lori Cheek shares her story of making it to Shark Tank (yes, the TV show)... Get the show notes for 119 | Not About to Quit with Lori Cheek Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @loricheeknyc #BuildingyourBusiness #Investors #Episode119 #Podcasts Give Leaders in the Trenches a review on iTunes!

Coaches, creatives and consultants- this episode if for you. You don't sell a product. You sell a service that might be hard to describe. It is like selling the INVISIBLE. Angelique Rewers is a consultant to the corporate escapee. However, the word "consultant" just does not completely fit Angelique because she is so much more. Angelique is the CEO of The Corporate Agent where she helps other consultants sell more to other businesses. Listen in to this episode to discover a new perspective for your business as Angelique shares her journey of being in the trenches. Get the show notes for 118 | Selling the Invisible with Angelique Rewers Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @AngeliqueRewers #Coaches #Consultants #Episode118 #Podcasts Give Leaders in the Trenches a review on iTunes!

Not many business owners are willing to share with you the mistakes they made in the past. I think it is out of fear of how they will be perceived. I think that sharing our vulnerable areas actually can help us connect with people that want to know you better before doing business with you. Therefore in this episode, I share with you the three mistakes I realized in 2014. One of these has been the catalyst for my own growth in 2014. I hope it will help you. I also give you my pivots too. A pivot is a shift in direction, not a change in strategy. Then I share the successes I have had in 2014 that include some clients, my goals and even what I have done with the podcast. Listen in to the episode and let me know what pivots you have taken from your mistakes. Get the show notes for 117 | Mistakes, Pivots and Successes in 2014 with Gene Hammett Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #ConnectwithPeople #BusinessOwners #Episode117 #Podcasts Give Leaders in the Trenches a review on iTunes!

It is common to hear people say "tell stories" to engage the listener. It is totally true. And yet rarely do you find the right story format to really impact your customer acquisition. Maggie Patterson is an expert storyteller and the best part is she shares her secrets about how to frame the story to help you acquire more customers. Maggie talks about what most people get wrong when telling their stories so make sure you don't miss this episode. Discover the new rules of marketing beyond hero's journey. Get the show notes for 116 | The Importance of Story Telling in Customer Growth with Maggie Patterson Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @magspatterson #StoryTeller #MarketingbeyondHerosjourney #Episode116 #Podcasts Give Leaders in the Trenches a review on iTunes!

Waiting for referrals or waiting for the market to change are just two ways that entrepreneurs get stuck in their comfort zone. This is a wake up call with Chris Hogan. Chris is part of the EntreLeadership team with Dave Ramsey and a regular contributor for the EntreLeadership podcast. Chris is a renowned speaker on leadership and financial education. We discuss the dangers of getting stuck in "comfort" and how to make the shift to significance. Chris also shares three simple and straightforward steps to financial freedom. Get the show notes for 115 | Breaking From Comfortable to Significance with Chris Hogan Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ChrisHogan360 #FinancialFreedom #Comfort #Episode115 #Podcasts Give Leaders in the Trenches a review on iTunes!

Many people mistakenly interchange "money" and "value." However, value comes first. Value is the relative worth of a service or product. Value is always from the perspective of the buyer. Our guest today is Bob Berg, Wall Street Journal bestselling author. Bob has written many books on sales and his perspective on value is critically important for leaders. Bob clarifies what he means with the quote "money is an echo of value." Get the show notes for 114 | Money Is An Echo Of Value With Bob Burg Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @BobBurg #Value #Money #Episode114 #Podcasts Give Leaders in the Trenches a review on iTunes!

Everyone knows WHAT they do, some people know HOW they do it, and yet very few people know their WHY. The WHY is really the most important part. David Mead shares with us how to discover your big why. David is a business partner with a hero of mine, Simon Sinek. who also wrote one of my favorite business books- "Start With Why." Simon and David have been taking this concept of "the WHY" to corporations for years now to help them define and understand this concept. This interview with David will help you understand the importance of knowing your WHY. Get the show notes for 113 | Discovering Your Big Why with David Mead Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @djmead #KnowingyourWHY #BusinessPartner #Episode113 #Podcasts Give Leaders in the Trenches a review on iTunes!

If you hate to sell, listen in here to this episode. Positioning yourself prior to the sale allows you to bypass the traditional sales process. Jack Mize, host of Influencers Radio, tells us how being the educator and the advocate allows you to eliminate the sales process. You probably understand what it takes to educate before the sale, but the "advocate" is someone that will really stand up for the success of their customers. Jack talks about positioning yourself as the authority simply by being an educator and advocate. Listen in to this episode to see what this means in your business. Get the show notes for 112 | How To Eliminate The Sales Process with Jack Mize Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jackmize #TraditionalSalesProcess #Advocate #Episode112 #Podcasts Give Leaders in the Trenches a review on iTunes!

Adding new customers is the name of the game. There are many moving parts to growing a SAAS (Software As A Service) business to add those new customers. It takes savvy marketing and the ability to really solve a problem. Sujan Patel, VP of Marketing for When I Work, talks about the challenges of onboarding trial users-what not to do and the important aspects of success. Sujan shares the ins and outs he has learned to add 250,000 users in four years. Discover the fine line in marketing that Sujan had to learn the hard way. Get the show notes for 111 | Overcoming the Challenges of Customer Onboarding with Sujan Patel Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @sujanpatel #VPofMarketing #newCustomers #Episode111 #Podcasts Give Leaders in the Trenches a review on iTunes!

Understanding the strengths you have will help you grow your business faster than your weaknesses. When you develop your strengths to a point of mastery, you increase your chances of success. Scott Barlow with Happen to your Career shares how your strengths become the foundation to grow and move to higher levels of success. Listen in to understand and develop your strengths with this episode. Get the show notes for 110 | Understanding and Developing Your Strengths with Scott Barlow Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #FoundationtoGrow #UnderstandingtheStreghts #Episode110 #Podcasts Give Leaders in the Trenches a review on iTunes!

All leaders have a vision of the future that filters out distractions that come along with being an entrepreneur. Many times the vision does not come with the "how" of accomplishing it, because what they see is so big. Today, my guest Carolina Albano from Wholly Pops had a vision of a bright future where our children are empowered by natural food and healthy choices. Carolina's journey has not been easy and her time in the trenches continues, but I wanted to share her story with you to inspire you to envision bigger where you don't get stuck in the "how." See how Carolina's 100 year vision allowed her to break free of the trap of a job and become a social entrepreneur. After listening, check out the videos on The Wholly Pops KickStarter campaign. Get the show notes for 096 Carolina Albano | Using a 100 Year Vision to Drive You to Greatness Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @cfdalbano #Vision #SocialEntrepreneur #Episode096 #Podcasts Give Leaders in the Trenches a review on iTunes!

Content marketing is all the rage. To some people it's just a buzzword, but content marketing real. I wholeheartedly believe in content marketing because creating valuable content for your website such as blogs, videos and audio (i.e., podcasts) is important to grow your business. Every business that has an online presence is judged by the content they publish or don't publish. Get the show notes for 095 Gene Hammett | Why Content Marketing Is Not the Silver Bullet Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #ContentMarketing #Buzzword #Episode095 #Podcasts Give Leaders in the Trenches a review on iTunes!

Sales to many people represents the pushy and sometimes even the slimy. When you have even the slightest resistance to sales, you tend to look for ways to avoid it. Let me share a secret with you: this kind of thinking is hurting your business (and your bank account). Wes Schaeffer from The Sales Whisperer talks with me about Sales and the mindset that creeps into our heads causing us to make excuses about not making that sales call or even that follow- up call that is important to our business. Listen in to this interview to shift your sales into a new gear. Get the show notes for 094 Wes Schaeffer | Do You Believe Sales is a Dirty Word? Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #HurtingyourBusiness #Mindset #Episode094 #Podcasts Give Leaders in the Trenches a review on iTunes!

Many people have misconceptions about events. Not all events are three days and hundreds or thousands of people. In fact, events come in all sizes. Today we talk about small intimate events that can boost your business. Abbie Burhans with Event Foundations has worked in the hospitality industry for years and she now helps coaches (and others) organize their small events to showcase their brilliance. Listen in to this episode for a dose of creativity to grow your business. Get the show notes for 092 Abbie Burhans | The Power of Connecting Through a Live Event Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #misconceptionsaboutevents #growyourbusiness #Episode092 #Podcasts Give Leaders in the Trenches a review on iTunes!

Many entrepreneurs hold the common belief that "trying harder" will lead them to personal and financial success. They continue to try harder even though results are lacking. "Trying Harder" is not the solution. In fact, trying harder is the problem, because it keeps you from seeing what you need to see. Emily Chase Smith shares her journey from being a bankruptcy lawyer to becoming Financially Savvy. Emily talks about how she used to work harder to find her way (sound familiar?) to discovering the power of stepping back and gaining a new perspective. Get the show notes for 091 Emily Chase Smith | Trying Harder Is Not The Solution, It Is The Problem Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #TryingHarder #NewPerspective #Episode091 #Podcasts Give Leaders in the Trenches a review on iTunes!

I love podcasts. But I love being a podcaster even more. This is the best decision I have ever made for my business marketing and lead generation. There are so many advantages to having your audience listen to your voice (typically without the distraction of a screen). Where do you listen to podcasts? See what I mean. Listen in to this episode where I share how podcasting is creating "super fans" and what that means they are connecting with the audience in a deeper way than other platforms can offer. Also register for the next webinar on my podcast system (the tools, steps and tricks). Go to this URL for the next training: http://leadersinthetrenches.com/podcast. Get the show notes for 089 Gene Hammett | Power of Podcasting Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Podcasting #ConnecttoAudience #Episode089 #Podcasts Give Leaders in the Trenches a review on iTunes!

Entrepreneurs get into business because of a skill and to solve problems. However, they rarely think of the mindset of being an entrepreneur. Your inner beliefs, values and possibility is all contained in your mindset. Michael Gerber, author of The E-Myth Revisited , shares his insights on being a successful entrepreneur. This episode dives deep into the thinking and the limitations we set for ourselves. Get the show notes for 088 Michael Gerber | Entrepreneur, Do You Know How Broken Your Mindset Is? Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @MichaelEGerber #InnerBeliefs #SuccesfulEntrepreneur #Episode088 #Podcasts Give Leaders in the Trenches a review on iTunes!

Building a business is not easy because there are so many skills, talents and other factors that impact your success. There are challenges that impede you and most of them are not external factors. Dr. Carri Drzyzga shares how a "true" coach has changed her trajectory of her business. Discover why Dr. Carri got a coach and see what that can do for you. Join me in the interview on Leaders in the Trenches. Get the show notes for 087 Dr Carri Drzyzga | The True Value of a Business Coach Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @DrCarriD #Coach #BuildingaBusiness #Episode087 #Podcasts Give Leaders in the Trenches a review on iTunes!

Do you know what keeps you from charging more for your services (and products)? In this episode, Joan Sotkin shares her discoveries that require your attention if you want to raise your pricing options. We talk about how emotions relate to money and even talk about the fear that it evokes. Join us for this episode, especially if you want to make more money. Get the show notes for 086 Joan Sotkin | What To Do To Charge More For Your Services Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JoanSotkin #Brand #Marketing #Episode086 #Podcasts Give Leaders in the Trenches a review on iTunes!

Many people use the terms branding and marketing interchangeably. There is a difference…a BIG difference actually. Re Perez with Branding for the People shares his view of branding. Get the show notes for 085 Re Perez | Branding is not Marketing Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @bftpagency #Branding #Marketing #Episode085 #Podcasts Give Leaders in the Trenches a review on iTunes!

Yes, I had to put the word SEX in the title. In fact, this is a first here at Leaders in the Trenches. Its the first time we have ever discussed sex and we talk about it throughout the whole episode. Don't worry…it's not just for shock value either…SEX is a big part of this episode. Get the show notes for 084 Tony and Alisa DiLorenzo | What does Sex have to do with Business? Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @alisadilorenzo #Branding #Marketing #Episode084 #Podcasts Give Leaders in the Trenches a review on iTunes!

You can tell tons about people by the excuses they give you about their business and life. You can tell if they see the scarcity in everything or the abundance. Jason Hartman has reached a level of success that many business owners dream of. He has been able to create enough wealth in his life to start a foundation for deserving kids to give them "financial awareness" (a missing element in our schools today). Listen to this episode to hear Jason share his journey to success despite the challenges along the way. Get the show notes for 083 Jason Hartman | Life of Abundance Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JasonHartmanROI #FinancialAwareness #JourneytoSuccess #Episode083 #Podcasts Give Leaders in the Trenches a review on iTunes!

Let me let you in on a secret. Are you ready? There is no "one thing" that will turn your business around. A business is a collection of systems, processes and of course, people. You can't just fix one thing or buy one tool and it all turns around. Get the show notes for 082 Susan Baroncini-Moe | There Is No Silver Bullet in Business Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @suebmoe #Business #OneThing #Episode082 #Podcasts Give Leaders in the Trenches a review on iTunes!

Who do you have in your life that helps you see another perspective? Who do you have that holds you accountable? Who do you have that shares wisdom and insights with you when you need it most? For sports fans out there…think about the role of the coach for every professional team in the world. Get the show notes for 080 Monique Caradine | Every Winner Has a Coach Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @MoniqueCaradine #Insights #Wisdom #Episode080 #Podcasts Give Leaders in the Trenches a review on iTunes!

Taking contract work to make ends meet…burning the midnight oil with freelance clients…balancing work and family…living with stress all the time. Does this story sound similar to yours? Get the show notes for 079 Jeremiah Claybrooks | The Story of Struggle to Success Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JeremiahC23 #FreelanceClients #BalancingWorkandFamily #Episode080 #Podcasts Give Leaders in the Trenches a review on iTunes!

Every business owner struggles in the beginning to bring in revenue. They tend to lean on friends and their network. But as quickly as you can, you must find your sweet spot in business. This is exactly what Michael Stelzner did when he launched his digital agency to make it into a big success. We also discuss being 'in the trenches" in his business now, Social Media Examiner. Michael opens up in this episode and shares his journey of blood, sweat, tears, failures, and fears. Get the show notes for 078 Michael Stelzner | Finding Your Sweet Spot Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @Mike_Stelzner #SocialMediaEcaminer #BusinessOwnersStruggle #Episode078 #Podcasts Give Leaders in the Trenches a review on iTunes!

A motivational speaker, self-help author and success mentor. He has helped countless individuals and businesses reach their goals through a wide range of effective, life-changing strategies. He invests his work with an unwavering dedication to the success of his students in various facets of their lives and careers. Get the show notes for 077 Shannon Graham | Believe in Yourself – The Top Mindset Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #MotivationalSpeaker #LifechangingStrategies #Episode077 #Podcasts Give Leaders in the Trenches a review on iTunes!

When you understand the value of an "audience" to your business your life will change. You won't see just numbers and sales, you will see the people. You will see the problems they have and see the solutions they need. Get the show notes for 081 David Hooper | The Keys to Building Your Audience Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Audience #Values #Episode081 #Podcasts Give Leaders in the Trenches a review on iTunes!

You must, must, must know where you are going. The vision that you see is essential to achieving your goals. Billy Boughey started his business with a vision that pulled him through his goals. Billy wanted to create unique experiences in all the events he was involved with. Get the show notes for 072 Billy Boughey | Beginning With The End In Mind Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @billyboughey #AchievingyourGoal #Vission #Episode072 #Podcasts Give Leaders in the Trenches a review on iTunes!

Why do some businesses take off and others get stuck? This is a big question that really perplexes so many people. It really comes down to two parts. The first we discuss in this episode which are the fundamentals to business, specifically "who do your serve". The second is speed of implementation. However, if you don't have the these fundamentals in place…you will likely be chasing the wrong strategy. Listen in to discover what you can do to find out more about getting rich in the niche. This is so much more than just money. Get the show notes for 071 Gene Hammett |Get Rich in the Niche Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #FundamentalstoBusiness #BusinessesTakeoff #Episode071 #Podcasts Give Leaders in the Trenches a review on iTunes!

Good leaders know the value of good employees with a specific skill for the job. Great leaders know that you hire people and train for skills. Todd Nienkerk is the co-founder of Four Kitchens, a digital agency that exploded on the market. Todd shares the value of hiring people that can think through creative and innovative projects for their clients. They don't just do websites…they create cutting edge, dynamic solutions for their clients. Get the show notes for 070 Todd Nienkerk | Hiring Right To Scale Your Company Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ToddRoss #Market #HiringPeople #Episode070 #Podcasts Give Leaders in the Trenches a review on iTunes!

Stress and struggle seem to be part of the deal when running a business, especially when you believe you have to do it all yourself. Jason Long tells us about his life changing moment when his doctor told him that he was killing himself. Jason had to let go of "doing it all" so that he could rebound. Get the show notes for 076 Jason Long | Learning it the Hard Way with a Serial Entrepreneur Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #RunningABusiness #StressandStruggle #Episode076 #Podcasts Give Leaders in the Trenches a review on iTunes!

Many people want to start off their businesses so that it reaches a broad segment of the market. They want to reach as many people as possible and they get stuck in that mindset. But oftentimes, that very mindset is what makes becoming a success so difficult, if not impossible. Get the show notes for 075 Ben Greenfield | 3 Levels Deep to Find Success Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @bengreenfield #Success #Mindset #Episode075 #Podcasts Give Leaders in the Trenches a review on iTunes!

Most people believe you have to have a business that attracts huge volumes of people, but in this new age of online business, you create a strong business in a narrow niche. Jeff Root began his insurance career the traditional way as defined by the thousands of people before him. Jeff knew there was a better way and even a way that allowed him location independence. Jeff figured out how to sell life insurance online and has created a podcast to share his strategies and tips. No matter what business you are in you can learn loads from Jeff and his approach with Modern Life Insurance Selling Podcast. Get the show notes for 073 Jeff Root | Small Audience, Big Reward Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JeffreyRoot #InsuranceBusiness #StrategiesandSteps #Episode073 #Podcasts Give Leaders in the Trenches a review on iTunes!

Have you ever dreamed of creating a sideline income (just a bit of money on the side)? Well, Steve Chou thought about it and did it. He didn't have tons of business experience and was willing to try new approaches. Steve's e-commerce business began to take off as he prioritized every hour he spent on the business…then his wife quit her job. Get the show notes for 074 Steve Chou | Taking a Sideline Business to a Six Figure Income Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #SidelineIncome #Approaches #Episode074 #Podcasts Give Leaders in the Trenches a review on iTunes!

Niching is the #1 way I know to set a solid foundation to establish your brand. It is all about positioning yourself as the authority and standing out from the crowd around you. Susan Friedmann, the author of "Riches in Niches", an international best selling book shares amazing wisdom here in this episode. Susan talks about the fears that keep people from finding their profitable niche. Get the show notes for 069 Susan Friedmann | Riches in Niches-Don't Let your Fears Stop You Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @nichepreneur #RichesinNiches #Profitable #Episode069 #Podcasts Give Leaders in the Trenches a review on iTunes!

Most conferences are usually structured the same. We walk way with tons of useful information, but rarely do we build lasting friends or more importantly, transform our businesses because of attending these events. Think back on the last conference you attended…what have you applied to your business? How about the stack of business cards you collected there that just sits on your desk? Get the show notes for 065 Gene Hammett with Jared Easley and Kimanzi Constable | Work Hard Play Hard Summit in Maui – Part 3 Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @KimanziC @jaredeasley #Conferences #Business #Episode065 #Podcasts Give Leaders in the Trenches a review on iTunes!

Failure is part of business. Failure is something that all of us have faced. Even the millionaires and billionaires of our society have encountered failure.Today, we talk with Nick Unsworth who shared how he overcame eleven failures before he found success. Think about that for a second. Eleven times Nick had to face not being right and losing tons of money. But the key here is how he kept going. In short, it was his inner belief that he could do it. Nick talks about mindset and the amazing mentors in his life to help him find the right steps to real success. Get the show notes for 067 Nick Unsworth | Why Your Inner Belief is So Important to Success Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @NickUnsworth #FoundSuccess #AmazingMentors #Episode067 #Podcasts Give Leaders in the Trenches a review on iTunes!

When you publish content on the web, it is searchable by everyone (fact). When you publish valuable content, it positions you as an authority (fact). When you publish crap…well, you get the point. David Meerman Scott, author of many books on Sales and Marketing like "The New Rules of Marketing & PR", talks about how content creation is changing. He shares specific insights that you can use to attract new clients. Listen in hear for tremendous value and take action on it today. Get the show notes for 068 David Meerman Scott | On the Web, You Are What You Publish Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @dmscott #BestSeller #MarketingandPR #Episode068 #Podcasts Give Leaders in the Trenches a review on iTunes!

Every business owner I know understands that leadership is a key aspect of growth. Leadership is not the "command and control" type of approach to delegating. Real leadership is so much more. Our guest today is Janice Marturano, and she shares the four areas of leadership excellence in this interview. Plus, we talk about the two competencies of excellence in leadership. Janice spent more than 30 years being a leader and now her mission is to help others become the leaders they want to be. Get the show notes for 066 Janice Marturano | The Keys to Practical Leadership and Not Losing Yourself Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JaniceMarturano #RealLeadership #CommandandControl #Episode066 #Podcasts Give Leaders in the Trenches a review on iTunes!

Laser-like focus on your ideal client is essential to your business and your success. You must take the time to understand the inner workings of your audience so that you can serve them and add value to their lives. Most people believe they know their target market, but with exploration they see that they don't have the depth required to book yourself solid. Get the show notes for 064 Michael Port | There is Nothing MORE Valuable Than Understanding Your Target Market Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #TargetMarket #Audience #Episode064 #Podcasts Give Leaders in the Trenches a review on iTunes!

Getting RESULTS is not about luck. It is about your strategy and execution. To create the right strategy and execute it with effectiveness, you also have to have the right mindset. This title says it all, because mindset is what shapes the strategies you believe are possible and the actions you take. Donna Cravotta is the CEO of Social Sage PR. Donna shares her journey to success and specifics for your own PR. The journey "out of the trenches" is not easy sometimes, but it is so worth it. Get the show notes for 063 Donna Cravotta | Mindset Matters the Most in Your Success Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @DonnaCravotta #GettingResults #Mindset #Episode063 #Podcasts Give Leaders in the Trenches a review on iTunes!

Some people dream of having a big audience or a huge tribe. While others know that journey starts with impacting a few. David Saltzman shares with you about his success of creating a podcast for a small audience (less than 6,000 downloads per month) after only 3 months. He got sponsorship on day 1 and continues to have sponsors that are extremely pleased with their support of the podcast and David. Discover what this can means for your business. Get the show notes for 062 David Saltzman | Building Your Business in a Narrow Market Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Success #Journey #Episode062 #Podcasts Give Leaders in the Trenches a review on iTunes!