Growth Think Tank

Agility. Agility of change. Agility of leadership. Have you felt the need for more agility in your culture? I got a chance to talk with the author of "The Digital Helix," Michael Gale. We talk how to create an agile culture. This will give you wisdom and strategies for building a team mindset centered around agility. If you want to navigate change, you must understand the speed of action. Get the show notes for 325 | How to Create an Agile Culture with Michael Gale Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @generationwild #Agilityofleadership #Createanagileculture #Episode325 #Podcasts Give Leaders in the Trenches a review on iTunes!

Do you have courageous leadership? Be honest with yourself here. Do you have some fear holding you back? Doing what you have never done takes courage. Leading your team to a new big vision takes courageous leadership. Today I share a piece of my story in running my business up to $5 million and not having the courage to keep evolving as a leader and a pushing my company to new levels. There are a few signs of fear that I share that you must wrestle with in our journey as courageous leaders. Get the show notes for 324 | The Keys to Courageous Leadership Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #CourageousLeadership #Leadership #Episode324 #Podcasts Give Leaders in the Trenches a review on iTunes!

Do you know what is intrepreneurship? Do you know the value of it? It maybe be a term you have heard before, but this interview will help you see it in action. I am talking with Joe Bellotti about working a Coca-Cola and how he was able to think more like an entrepreneur as he created value and innovation. Joe shares how he leveraged partnerships and teamwork to make strategic initiatives within a huge business. Intrapreneurship can be used even by smaller companies. Discover why you should lead to encourage intrapreneurship. Get the show notes for 323 | What is Intrapreneurship Inside the Brand of a Corporate Giant, Coca Cola Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Leadership #WhatisIntrepreneurship #Episode323 #Podcasts Give Leaders in the Trenches a review on iTunes!

One of the most powerful factors to attracting the right people to your business is Culture. Culture is more powerful than strategy and culture is what shapes your business. As a student of leadership, you have likely read about culture and studied it. A culture is simply the collection of beliefs on which people build their behavior. This is a good definition, but I like to say that culture is the PERSONALITY of the organization (the written and unwritten rules). I recently developed a culture scorecard that will help you see where you stand with your culture. There are 8 objectives in the Growth Culture Scorecard. What is your score for your culture? Get the show notes for 322 | How do you improve your culture? Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #ImproveYourCulture #Leadership #Episode322 #Podcasts Give Leaders in the Trenches a review on iTunes!

When you set out to improve employee engagement, you have to first understand what it is and what it is not. Most people confuse that it is all about working environment and benefits. However, our guest, Kevin Kruse with LeadX.org, shares that 70% of employee engagement comes down to one key factor. You might not like it, but it is the driving factor to improving employee engagement. Get the show notes for 321 | Improving Employee Engagement Takes Intention with Kevin Kruse Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @Kruse #employeeengagement #workingenvironment #Episode321 #Podcasts Give Leaders in the Trenches a review on iTunes!

When you read a business book, do you consistently take something from the book to apply to your business or leadership? Well, you can't learn to lead from a book. You can get insights. You can get excited about the benefits of the "new thing." But you can't learn to lead without application of the insights. I have been doing Brazilian Jiu-Jitsu for 12 years, and I know I would not improve without consistent time on the training mats. Discover how you can be a better leader by doing this one thing...I continue to learn it every day I train on the mat. Get the show notes for 320 | You Can't Learn To Lead From A Book Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #LearntoLead #Leadership #Episode320 #Podcasts Give Leaders in the Trenches a review on iTunes!

The process of creating a more effective marketing strategy includes tracking ROI. You can't wing this component. You can't use "gut feeling" in the fine-tuning phase of marketing. Lynan Saperstein, Founder of The Experience Experts, shares with us simple ways to improve your marketing by being willing to track it. Results are the game. Discover ways to make your marketing more effective. Get the show notes for 319 | How to Make Your Marketing More Effective with Lynan Saperstein Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ExperienceExprt #Marketing #MarketingMoreEffective #Episode319 #Podcasts Give Leaders in the Trenches a review on iTunes!

You want everyone within your organization to understand your vision and work to making it a reality. Creating a vision that is shared across the organization is a process that breaks the norms of top-down vision into including others in the creation and the validation of the vision. In the case of top-down only, most of the effort in getting others to buy-in to the vision of the organization. In my research with hypergrowth companies, those organization that involved all levels into the company of the vision are more likely to grow faster. When you create the vision, you have more ownership. Ownership of the vision makes you more engaged with the strategies and tactics of the organization. All this comes down to results and getting others within the company to work with you on making the vision a reality. Get the show notes for 318 | Creating a Vision That Gets Buy In Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Norm #Expert #Episode318 #Podcasts #Vision Give Leaders in the Trenches a review on iTunes!

Creating high-performance teams is a competitive advantage and the path to fast growth. This episode is about creating teams that are aligned and able to produce results no matter what. Today's interview is with Rob Braiman, the Managing Member of Cogent Analytics. He took his company to the Inc 5000 in 2017. Rob shares insights on how to build a culture that grows leadership. It is all about people. It is about those people becoming leaders and making the vision possible. Discover how to create high-performance team to drive your growth. Get the show notes for 317 | How Do You Create High-Performance Employees with Rob Braiman Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @RobBraiman #Team #Growth #HighPerformance #Episode317 Give Leaders in the Trenches a review on iTunes!

Discover how to build trust using radical transparency. This is all about how you can create a loyal following of people and have continuous growth. Get the show notes for 316 | How to Build Trust Using Radical Transparency Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #HowToBuildTrust #RadicalTransparency Give Leaders in the Trenches a review on iTunes!

The way we think and see the world is defined by our mindset. It is more than being open-minded. It is more than seeing opportunity. Mindset shapes everything we say, do and have. This interview is with Michael Zipursky who works with consulting companies on growth and mindset. I share this with you today because it is critical to growth to understand the limits set by your thinking. Join me in talking mindset with Michael. We talk about the mindset of success today. Get the show notes for 315 | The Mindset Of Success with Michael Zipursky Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @MichaelZipursky and @GeneHammett #Mindset #Leadership #Success Give Leaders in the Trenches a review on iTunes!

Develop your people. Your people will build your business. This is a common saying in the circles of leadership. From what I have seen with companies that are growing rapidly they embrace the concept of developing your people. This is a Hypergrowth tip that shares how to get new results by developing your people. Get the show notes for 314 | Develop Your People HyperGrowth Tips Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with Bob Dunham and @GeneHammett #Hypergrowth #Leadership Give Leaders in the Trenches a review on iTunes!

Company values are often taken for granted. We take time to develop values with our teams (I hope you include your team). We talk about them for a while. Then we let them fade away into the background. Our guest today is Dina Dwyer, the CEO of The Dwyer Group - a group of companies. These brands provide a diverse array of specialty services through more than 3,100 franchises in nine countries. Dina shares why values are so critical to growth. Discover more about values than the traditional conversation going on these days. Get the show notes for 313 | Operationalizing Company Values with Dina Dwyer Owen Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with@DinaDwyerOwens and @GeneHammett #CompanyValues #Leadership Give Leaders in the Trenches a review on iTunes!

In the podcast interview with Daymond John, we talked about leadership and growing fast companies. We got to a point in the interview when I asked him about productivity. The moment shifted as he got intense about success in today's distracted world. John looked me in the eye and told me that he constantly makes a conscious effort to set goals, rather than letting other people set goals for him. "I think it's the number-one reason for success or failure," he added. Get the show notes for 312 | The One Missing Element to Goal Setting with Daymond John Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @TheSharkDaymond and @GeneHammett #Goals #Leadership Give Leaders in the Trenches a review on iTunes!

We are always learning. Learning is the basis for growth. I have always had an interest in learning modalities and what would take my retention to a new level. My guest today is more than a multi-talented musician, juggler, and speaker. Bronkar Lee is an expert in the domain of learning. We talk about how he challenges himself to learn. Bronkar shares small tips to increase your learning speed and capacity. Get the show notes for 311 | Lifetime Learning Methodologies with Bronkar Lee Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Goals #Leadership #Speaker Give Leaders in the Trenches a review on iTunes!

Do you have real employee engagement inside your company? Think about that for a second. As a leader, do you know how engaged everyone within your team is at the work they're doing? It's not about satisfaction and it's not about being bean bag chairs and all those things you may think it is. It is about them being committed to the success of the company. Committed to the goals of the organization and how they're showing up everyday. Get the show notes for 310 | Hypergrowth Tips – Do You Have True Employee Employee Engagement? Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #EmployeeEngagement #Leadership #Satisfaction Give Leaders in the Trenches a review on iTunes!

Innovation is not a buzz word. Innovation is necessary in our world of ever-changing tech, marketing, and customer expectations. Discover how to develop a culture of innovation with Josh Linkner. Josh is a renowned speaker and helps audiences see innovation from a different perspective. Get the show notes for 309 | Leading Innovation with Josh Linkner Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @joshlinkner ‏ and @GeneHammett #Innovation #speaker #marketing Give Leaders in the Trenches a review on iTunes!

Do you want to build an elite team of superstars that support you and your clients? I bet you do. Having a great team is the dream of leadership. Author of "The Best Team Wins;" Adam Robinson is the co-founder and CEO of Hireology, driving his mission to help business owners make better hiring decisions using predictive data and innovative technology. Get the show notes for 308 | Hire Right to Maintain HyperGrowth with Adam Robinson Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @adrobins and @GeneHammett #Innovation #speaker #marketing Give Leaders in the Trenches a review on iTunes!

Values are the heart of leadership. If you are not clear about your values, how can you expect others around you to be clear? Brian Falchuck shares how leadership and values relate. Listen in for more details on how clarifying values transforms the way you show up as a Leader. Get the show notes for 307 | Values are the Heart of Leadership with Bryan Falchuk Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @bryanfalchuk and @GeneHammett #Innovation #leadership #Values Give Leaders in the Trenches a review on iTunes!

Creating content for your brand has become a necessary part of sharing your message and building your community. You also want to re-purpose your content into the right channels. Today's interview is with Brian Wright is on how to repurpose content. Discover why it is important and how to make the most of it. Get the show notes for 306 | How to Re-Purpose Content with Brian Wright Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with Brian Wright and @GeneHammett #brand #sharingyourmessage #Creatingcontent Give Leaders in the Trenches a review on iTunes!

The Evolution of Public Relations (PR) has been needed for years now. In fact, I still get nearly 100 pitches per month to be on my show. 99% of them are old-school approaches to share their amazing client. It is rare that any of them actually take the time to do anything specific to me. The guest today is Donna Cravotta with Social Pivot PR. Donna shares her wisdom on the changes in the industry and what that means for you. Get the show notes for 305 | The Evolution of PR with Donna Cravotta Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @DonnaCravotta ‏and @GeneHammett #Evolution #PublicRelations #wisdom Give Leaders in the Trenches a review on iTunes!

The use of Internal Brand Ambassadors is not new and yet so few have used this strategy well. One company that has embraced their employees to be Brand Ambassadors is Salesforce. Our guest is Ludo Ulrich who is the chief in charge of developing deeper awareness in the startup community about the company, products, and services offered by Salesforce. Ludo shares how he has developed this role and the importance for the organization. Get the show notes for 304 | The Brand Ambassador Series: Salesforce with Ludo Ulrich Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ludoulrich ‏and @GeneHammett #InternalBrandAmbassadors #organization #employees Give Leaders in the Trenches a review on iTunes!

Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth. Hiring right and developing leaders from within becomes critically important. My guest today is Bob Ruffalo, CEO of Impact Branding and Design. Bob shares how his use of Internal Brand Ambassadors impacts more than growth, but the growth of the people too. Get the show notes for 303 | The Brand Ambassador Series: CEO of Impact, Bob Ruffolo Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @BobRuffolo ‏and @GeneHammett #growth #leaders #Branding Give Leaders in the Trenches a review on iTunes!

Ron McMurtie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today's world of marketing, it is not about mapping out their customer journey. It is about allowing the customer to map out their own journey. By managing a team where each person serves based on their specialty, Ron and his team at Sage can meet their clients where they currently are. This is what gives Sage their competitive advantage! Get the show notes for 302 | The Brand Ambassador Series: CMO of Sage Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ronmcmurtrie ‏and @GeneHammett #journey #clients #Marketing Give Leaders in the Trenches a review on iTunes!

Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of "Internal Brand Ambassadors." The interview today is with Geoff Woods who shares how he has stepped in as VP of The One Thing. He is a perfect example of Brand Ambassadors sharing the message and taking ownership for growth. Get the show notes for 301 | The Brand Ambassador Series: VP of The One Thing Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @geoffwoods ‏and @GeneHammett #BrandAmbassadors #empirebuilders #ownership Give Leaders in the Trenches a review on iTunes!

Christi Olsen is a leader for digital marketing teams. On this episode, she talks about her passion for empowering these teams to speak onstage effectively to convey their true marketing message. Christi is an expert on how to put the customer first. We talk about why this is the foundation for any business and how you can adopt and integrate this lens too. Get the show notes for 300 | The Brand Ambassador Series: Microsoft Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ChristiJOlson ‏and @GeneHammett #business #customerfirst #digitalmarketing Give Leaders in the Trenches a review on iTunes!

So, you've achieved the level of success you've always wanted, but you thought you'd feel better than you actually do. Our guest, Craig Filek, created Purpose Mapping. Purpose Mapping is about grounding who you are and how you serve others. On this episode, we dive into cultivating a daily practice that boosts dopamine levels to help you carry out the actions needed to take those key action steps. This is about getting into your genius zone and actually doing what you are wired to do! Get the show notes for 299 | Activating The Purpose Within Craig Filek Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @CraigFilek ‏and @GeneHammett http://bit.ly/2Iud5jq #cultivating #key #PurposeMapping Give Leaders in the Trenches a review on iTunes!

Russ Perry wants you to ask yourself what is making your life hard. Are you willing to give that up? For Russ, it was his relationship with alcohol. It was holding him back from being the best he could be. What are you addicted to? What is holding you back from living a life? On this episode, we talk about the myths we buy into as entrepreneurs and how to create a business based on our values. This episode is about how to feeling fulfilled now and not later. Get the show notes for 298 | The Sober Entrepreneur with Russ Perry Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @russperry ‏and @GeneHammett #entrepreneurs #myths #business Give Leaders in the Trenches a review on iTunes!

Greg Centineo is all about working with your team to cultivate hypergrowth. The journey of Hypergrowth is not a solo process. Growth is about building clear intention collaboratively with your team. It is about the power of a shared vision. Companies stop growing because leaders think they forget to nurture the very people who work for them. On this episode, we talk about how to continually evolve and grow with intention. Get the show notes for 297 | Growth is Not An Accident with Greg Centineo Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @gregcentineo ‏and @GeneHammett #Hypergrowth #Growth #leaders Give Leaders in the Trenches a review on iTunes!

On this episode, I take a moment to reflect back on all the wins and lessons learned over 2017. Plus, I share what I've got planned for 2018. This year marked the year where I got to publish my book "The Trap of Success." I also got to speak on stage 25 different times. It's been a productive years and I can't wait to share with you what I've got coming up in 2018! Get the show notes for 296 | What I Learned To Help You Grow – Year End Review Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Success #TheTrapofSuccess #Book Give Leaders in the Trenches a review on iTunes!

At the beginning of Mano's entrepreneurial journey, he knew he needed a mentor. He knew he needed to make connections so he could be in the places and spaces where he could expand his horizons. He initially resonated with my talk on: "Find your riches in the niches." Get the show notes for 295 | The Entrepreneurial Journey with Mano Behera Click to Tweet: Listening to an amazing episode on Leaders in the Trenches @beheramano with @GeneHammett #entrepreneurial #Riches #niches Give Leaders in the Trenches a review on iTunes!

In today's crowded marketplace, you have to have a unique aspect to your business to capture attention and close sales. We love to share the unique and we are emotionally engaged with a new approach to solving a known problem. Join me today in my chat with David Arvin who is a author and speaker about what it takes to win in today's marketplace. Get the show notes for 294 | The Visibility Coach Shares Uniqueness with David Avrin Click to Tweet: Listening to an amazing episode on Leaders in the Trenches @DavidAvrin with @GeneHammett #Business #Approach #Speaker #Branding Give Leaders in the Trenches a review on iTunes!

Growth in business is never a solo sport. You have to engage your team and others around you. One key aspect to growth, is to cultivate the entrepreneurial spirit within your teams. As a leader, you will get others to create value and take ownership of their work so that the company will grow. Our guest today is Brian Scudamore who shares insights on how to engage the entrepreneurial spirit in your culture. Get the show notes for 293 | Hiring Those With The Entrepreneurial Spirit with Brian Scudamore Click to Tweet: Listening to an amazing episode on Leaders in the Trenches @BrianScudamore ‏with @GeneHammett #Entrepreneurial #Leaders #Business #Branding Give Leaders in the Trenches a review on iTunes!

Billy Gene teaches marketers how to use social media to get ROI for local businesses. Find out why your branding and credibility don't mean as much as your following. Learn how you can get the ball rolling on your following using Youtube. Billy says Social Media is IT when it comes to HYPER GROWTH. Discover all the ways you can accelerate your business' growth using social media. Get the show notes for 292 | Lead Generation in A New Frontier with Billy Gene Shaw Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @askbillygene #HyperGrowth #Success #Business #Branding Give Leaders in the Trenches a review on iTunes!

Being overstimulated is no excuse to compromise our productivity. Peter Shankman, author of Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain shares with us the keys to channeling our overstimulated brains. Try not to see distraction as a curse, but an opportunity. After all, at the root of distraction is the desire to access dopamine levels (the feel good hormone). Find out ways to increase your happiness and motivation in productive ways. Get the show notes for 291 | Next Level Productivity with Peter Shankman Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @petershankman http://bit.ly/2IcYXaZ #Productivity #Success #Motivation #Oppurtunity Give Leaders in the Trenches a review on iTunes!

Linda Popky asks, are you afraid of friction and failure in your business? Tune in as we talk about the significance of FRICTION in your business. Avoiding the trap of success is all about the willingness to make mistakes so that growth happens continuously. Linda also shares why hiring people smarter than you brings a new lens to your business. It pays to get uncomfortable when what you're after is growth and better marketing. Get the show notes for 290 | Using Friction to Improve Your Marketing with Linda Popky Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @popky #AvoidingtheTrapofSucess #Failure #Friction Give Leaders in the Trenches a review on iTunes!

Have you been using Linkedin to its full potential? Ana Melikian joins us on this episode where we chat with about how to use Linkedin as a bridge to connect with people in a meaningful way. It's about cultivating real conversations using this very powerful platform. Tune in as we delve into how to make the most of this tool and the common mistakes you can avoid. Get the show notes for 289 | Using LinkedIn to Connect with Prospects with Ana Melikian Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @AnaMelikian #Linkedin #conversations #Success Give Leaders in the Trenches a review on iTunes!

Are you creating content that educates your audience? Content marketing is not a buzzword. It is a fact of life. Buyers are trained to search for information and insight before making big purchases. Our guest is Jill Schiefelbein who wrote the book on Dynamic Communications. She shares how to create content that educates and gets the audience to move forward. Get the show notes for 288 | Creating Content that Educates with Jill Schiefelbein Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @dynamicjill #buzzword #DynamicCommunications #Fact Give Leaders in the Trenches a review on iTunes!

Getting too comfortable is a problem. In fact, it may be the reason why you are "fine" or "OK" with your life or business right now. You have heard about getting outside your comfort zone, while our guest today is a master at this. He wrote the book on it. Andy Molinsky shares wisdom to help you grow and evolve. This is a big show...lean in. Get the show notes for 287 | Stepping Outside Your Comfort Zone with Andy Molinsky Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @andymolinsky #Growth #ComfortZone #Bigshow Give Leaders in the Trenches a review on iTunes!

Speaking is an unfair advantage. You are face-to-face with your audience. You have a chance to connect like no other form of marketing. When you are in the room with a great speak, you feel it in your bones. Tamsen Webster is our guest today. She is amazing at helping speakers find "the Red Thread." If you don't know what that is, you really must listen to this show. Get the show notes for 286 | Using Speaking to Spread Your Message with Tamsen Webster Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @tamadear #Speaking #Marketing #Audience Give Leaders in the Trenches a review on iTunes!

With all the talk about leadership, there seems to be something missing in most of the concepts. Today we look at 4 uncommon principles of leadership through the eyes of our guest, Angela Buttimer. Angela is co-founder of the Atlanta Center for Mindfulness and Well Being. Join us for today's insights. Get the show notes for 285 | Four Uncommon Principles to Leadership with Angela Buttimer Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ATLMindfulCtr http://bit.ly/2rtFk8f #Insights #Mindfulness #Leadership Give Leaders in the Trenches a review on iTunes!

You have watched late-night TV before to see the brand ambassadors show you a new product that is sure to change your life. Well, you can learn from that magic from our guest today. Our guest is Rick Cesari who has been the man behind many mega brands. Rick shares the keys to building a great brand no matter what business you are in. Get the show notes for 284 | Building Great Brands with Rick Cesari Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @RickCesariDRTV #Brand #Business #Ambassadors Give Leaders in the Trenches a review on iTunes!

This book is NOT about building a wildly successful business in a traditional sense. And it's certainly NOT about "How I made millions, and you can too." This book was written for those that want to unlock their highest potential. To make his point, the author, Gene Hammett, shares the hidden message that he found in losing millions on one day. That "message" is exactly what he failed to understand in his climb to traditional success. This book gives you the heartbreaking story of losing it all and rebuilding back his life with the courage to create significance. Get the show notes for this interview. Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Successful #heartbreakingstory #Courage Reviews on iTunes: Click Here

Our guest today is Ryan Gill, the founder of CULT. There is a "new" age of advertising and it means LESS advertising. On this episode, we talk about creating a brand that people buy into – not buy from. Find out why cultivating loyalty is what is helping businesses today thrive instead of fail. Also, we dive into why working from the inside out by getting our staff inspired is also one of the key elements in making Brands REMARKABLE. Get the show notes for 283 | The Courage to Create A Cult Brand with Ryan Gill Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Founder #Loyalty #Brands #Business Give Leaders in the Trenches a review on iTunes!

When you have more influence and authority, people pay attention. Have you considered raising your focus on "Thought Leadership?" My guest today is the Ah-mazing Neen James. I borrow Neen's exact phrasing of amazing because she is so freaking amazing. We talk about developing internal thought leaders for your company. Don't miss this episode with Neen James. Get the show notes for 282 | Creating Influence with Internal Thought Leadership with Neen James Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @neenjames #ThoughtLeadership #Authority #Brands #Influence Give Leaders in the Trenches a review on iTunes!

Live video is not going away. When Facebook added this feature to their platform, I knew it would be powerful. Well, it is only powerful if you use it right. Joel Comm is our guest, and he is an expert at many things. Today we talk about using live video to get your message out and propel your brand forward. Get the show notes for 281 | How to use Live Video To Grow with Joel Comm Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @joelcomm #Powerful #Facebook #Brands Give Leaders in the Trenches a review on iTunes!

It is not too early to think about your exit strategy. In today's episode we look at some of the key factors of "The Exit." My guest is Steve Little. He will share insights from decades of experience in selling his businesses. Plus, he has been working with others on their exits too. Listen in for some key insights to making your exit as strong as possible. Get the show notes for 280 | Keys to Your Exit Strategy with Steve Little Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SteveLittle #Business #Selling #Insights Give Leaders in the Trenches a review on iTunes!

Selling in business is part of the journey. Well, it is actually a huge part of your growth. No sales means no business. Sales has changed with the impact of social media. This interview is with Jack Kosakowski who runs a digital agency. He has been on the front lines of "social selling" for years. Jack shares the 3 keys to selling using social channels effectively. Get the show notes for 279 | How to Sell Socially with Jack Kosakowski Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JackKosakowski ‏#Growth #Selling #SocialChannels Give Leaders in the Trenches a review on iTunes!

Get more referrals. Referrals have a sweetness in business that never gets old. Would you like to increase your word of mouth exposure? Today's interview is with Jay Baer, founder of Convince and Convert. Jay is also a New York Times bestselling author. We talk about what Jay says is Talk Triggers. Discover how to get more referrals. Get the show notes for 278 | Talk Triggers to Get Free Clients with Jay Baer Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jaybaer #Referrals #Business #BestSelling Give Leaders in the Trenches a review on iTunes!

The competitive edge of business is getting harder and harder to grab. Before anything, you must captivate your audience with your messaging. In other words, you must FASCINATE them. Today, I'm honored to share my interview with Sally Hogshead. Sally is a renowned speaker and marketing expert who has created a compelling way to increase your competitive advantage and "fascinate" your prospects. Sally Hogshead is a New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc and a former advertising executive. Get the show notes for 277 | Finding Your Competitive Advantage with Sally Hogshead Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SallyHogshead #MarketingExpert #Executives #Advertising #Culture Give Leaders in the Trenches a review on iTunes!