Growth Think Tank

This episode explores the essential role of leadership in challenging business environments. I reflect on my journey as a founder and coach, emphasizing resilience and the importance of maintaining vision during turbulent times. Through personal anecdotes, including a significant setback in my sports tour company in 2010, I illustrate how adversity can be transformed into growth opportunities. I introduce the mantra "life happens for you, not to you," encouraging a shift from victimhood to empowerment. Key themes include rising above chaos, leading by example, and fostering a collaborative culture in leadership to alleviate burdens. My goal is to support leaders in navigating hardships and emerging stronger. Episode Highlights & Time Stamps 0:02 Hard Times, Right Leadership 2:31 Leadership Insights for Entrepreneurs 4:16 Embracing Change and Resilience 6:14 Tools for Overcoming Challenges 7:15 Leading Through Breakdown Moments Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at https://training.coreelevation.com/ to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. 🌐 Explore More: training.coreelevation.com 🎧 Listen to the Full Episode: Growth Think Tank Podcast

In this episode, I sit down with Andy White, co-founder of Closinglock (ranked No. 135 on the 2025 Inc. 5000), to talk about what it really means to "scale trust" as your company grows. Andy shares how trust isn't just a feel-good concept; it's a key driver of performance, stronger culture, and deeper employee engagement, and we explore how giving teams real autonomy paired with transparent communication can unlock better results. He also offers a fresh perspective on hiring, explaining why he prioritizes character over experience, and highlights the continued importance of in-person interactions for building genuine connections. We wrap up by discussing how openly sharing business challenges with your team can actually bring people closer together and spark more creative, effective solutions. Episode Highlights & Time Stamps 3:26 Closing Lock Overview 6:49 The Future of Real Estate Transactions 7:37 Scaling Trust in Business 11:28 Hiring for Trust and Growth 13:33 Macro Management Style 15:06 Building a Trusting Culture 16:27 Qualities of a Great Hire 19:17 Assessing Learning Mentality 20:38 Strategies for Scaling Trust 23:16 The Role of Transparency 27:58 Concluding Thoughts on Trust About Andy White Founder and CEO of Closinglock, a fast-growing technology company focused on protecting money in real estate transactions. With a background in engineering and a PhD in computer engineering, Andy brings a deep technical perspective to solving one of the industry's most critical challenges: fraud in money movement. Under his leadership, Closinglock has earned a spot on the Inc. 5000 list, reflecting its rapid growth and strong market impact. Andy is known for his focus on building a high-trust, high-performance culture, where transparency, autonomy, and continuous learning are at the core. He believes in hiring for character over experience and empowering teams to take ownership, scale themselves, and drive meaningful impact across the organization. Passionate about innovation and leadership, Andy is committed to modernizing the real estate transaction process while fostering a culture where people and performance grow together. How to Connect with Andy White: LinkedIn: Andy White https://www.linkedin.com/in/andy-closinglock/ Company Website: Closinglock https://www.closinglock.com Get In Touch with Andy: https://www.closinglock.com/contact/ Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at https://training.coreelevation.com/ to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. 🌐 Explore More: training.coreelevation.com 🎧 Listen to the Full Episode: Growth Think Tank Podcast

In this episode, I explore a challenge many growing companies face: founder dependency. Once a business grows beyond about 20 employees, founders often find themselves stuck in the middle of every decision. While that level of involvement helped in the early days, it can eventually lead to burnout, slower decision-making, and limited innovation across the team. I talk about why this happens and how leaders can start recognizing the signs that they're too embedded in day-to-day operations. I also break down what it looks like to shift from a founder-driven company to a team-driven one. When authority is decentralized and leaders are developed inside the organization, companies often become more resilient and even more valuable without needing to generate additional revenue. This episode is an invitation for founders to move from being the primary doer to becoming the builder of leaders. If you're ready to create more autonomy and sustainable growth inside your company, I also share how you can join our upcoming workshops to learn practical strategies for making that transition. Episode Highlights & Time Stamps 0:05 Founder Dependency Awareness 3:50 Breaking the Founder Dependency Cycle 7:47 Recognizing the Leadership Shift 11:45 Transitioning to a Team-Driven Approach 12:59 Unlocking Team-Driven Growth Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at https://training.coreelevation.com/ to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. 🌐 Explore More: training.coreelevation.com 🎧 Listen to the Full Episode: Growth Think Tank Podcast https://growththinktank.com/

On this episode of Grow Think Tank, Gene Hammett talks with Matthew Rooda, Founder/CEO of SwineTech (ranked No. 247 on the 2025 Inc. 5000), about the real challenges of scaling a business while keeping culture and customers front and center. Matthew shares lessons on why it's critical to address cultural issues early, build a strong foundation for sustainable growth, and truly understand what your customers want, especially in the meat industry. He also dives into the importance of honest customer discovery, hiring the right people, and creating a team environment where collaboration, ownership, and accountability thrive. Matthew also shares practical tips on listening to your team, even in the small things, and why these simple wins can have a big impact on morale and engagement. He closes with advice for leaders on maintaining reasonable expectations, staying adaptable, and continually reinventing themselves and their businesses to navigate growth successfully. If you're a founder or CEO looking to scale without losing your culture or your sanity, this episode is full of actionable insights. Episode Highlights & Time Stamps 4:12 The Journey of Swine Tech 9:31 Defining Scaling Smart 11:30 Building a Strong Foundation 15:56 Hiring the Right Talent 21:24 The Cost of Tolerating Culture 24:14 Key Takeaways for CEOs Key Takeaways ✅Culture is foundational small issues left unchecked can derail growth. ✅True product-market fit comes from deeply understanding your customers' real problems. ✅Growth requires balance: business goals, customer satisfaction, and your team's well-being. ✅Hiring isn't just about talent; it's about mindset and alignment with your mission. ✅Small gestures, like payroll frequency or listening to feedback, can significantly improve morale. ✅Leaders must embrace flexibility, continuous learning, and reinvention to sustain growth. If you're looking to scale your business without losing your culture or your mind, this episode is packed with actionable insights and lessons learned the hard way. This episode is a must-listen for CEOs and executives looking to lead innovation with purpose, scale responsibly with AI, and build cultures where people feel empowered to think About Matthew Rooda Matthew Rooda is the Founder & CEO of SwineTech, an ag-tech company developing automation and data solutions to improve pig care and farm efficiency. He is also the host of the Popular Pig Podcast, where he interviews global leaders in the swine industry. Rooda has been recognized on the Forbes 30 Under 30 list and is an MBA graduate from Johns Hopkins University. LinkedIn: Matthew Rooda (LinkedIn) Company Website: SwineTech Get In Touch with Matt: https://swinetechnologies.com/contact/

In this episode, I address key person risk for founders and CEOs, highlighting the importance of not having the business hinge on a single leader. I discuss strategies for creating robust systems and empowering teams to reduce vulnerabilities and enhance business value for investors. As a CEO coach, I emphasize transitioning to a team-driven culture that fosters stability and effective communication. I provide actionable insights to help leaders build sustainable growth that persists beyond their involvement. Episode Highlights & Time Stamps 0:09 Introduction to Key Person Risk 1:38 Understanding Your Value in Business 4:06 Transitioning from Work to People Focus 4:55 The Importance of Team-Driven Leadership 5:59 Exploring Solutions to Key Person Risk 6:40 Conclusion and Next Steps The Hidden Threat to Business Value: Key Person Risk If the success of a company depends heavily on one individual — often the founder or CEO — the business becomes less valuable to investors or buyers. A company that cannot operate smoothly without its leader signals higher risk, which typically leads to lower valuation multiples. Gene challenges leaders to ask themselves a tough question: If you're the most valuable person in your company, how valuable is the company itself? Moving from Doer to Leader Reducing key person risk requires a shift in leadership identity. Instead of being the primary driver of sales, marketing, or operations, CEOs must transition from task-focused work to people-focused leadership. This shift can be uncomfortable. Founders often feel they can do things faster or better themselves, which keeps them stuck in daily execution. But long-term growth depends on developing decision-makers across the organization. Gene describes this transition as crossing a "leadership ravine" — moving from hands-on contributor to strategic leader who builds systems, confidence, and problem-solving capacity in others. Building a Company That Runs Without You A business becomes more valuable when it is team-driven rather than founder-dependent. Investors and buyers look for: Strong leadership at multiple levels Clear communication and alignment systems Accountability structures Empowered employees who make decisions Processes that continue generating customers and results without the CEO's involvement When these elements are in place, the company can operate smoothly even if the founder steps away — dramatically increasing scalability and valuation potential.

In this episode of Growth Think Tank, I chat with Peter, the CEO of Your Your Money Line, about People First Leadership and its role in enhancing organizational success. We discuss the vital link between employee well-being and performance, highlighting financial health as a key stress reducer. Peter emphasizes the importance of empathy, accountability, and open communication in fostering a supportive team culture, leading to improved collaboration and reduced turnover. Our conversation reveals that prioritizing people is both a moral and strategic necessity for sustainable growth in businesses. Episode Highlights & Time Stamps 4:08 The Importance of Financial Well-being 6:25 Defining People First Leadership 7:47 Building a People First Culture 12:10 Values That Shape Leadership 16:02 Challenges in Implementing Leadership Values 22:22 The Impact on Bottom Line Key Takeaways ➤󠁯People-first leadership drives performance. ➤󠁯Employee financial stress directly impacts productivity. ➤󠁯Empathy is a leadership skill, not a personality trait. ➤󠁯Growth requires courage and accountability. ➤󠁯Feedback is an act of care. ➤󠁯Culture and accountability must coexist. ➤󠁯Retention is the clearest ROI of people-first leadership. About Peter Dunn: Peter Dunn (aka Pete the Planner) is an award-winning financial expert and leader in financial wellness. As CEO and founder of Your Money Line, he has helped shape the employee financial-benefits space. A longtime columnist for USA TODAY, author of multiple books, and host of Pete the Planner Show, Dunn is a trusted national voice on money and workplace financial health. He has also been named one of Indiana's most influential leaders by the Indiana Business Journal. How to Connect with Peter Dunn: LinkedIn: Peter Dunn https://www.linkedin.com/in/petetheplanner/ Company Website: Your Money Line https://www.yourmoneyline.com Blog & Media: https://www.yourmoneyline.com/hr-and-benefits-resources

In this episode, I discuss the evolution of CEO leadership, emphasizing that "What got you here won't get you there," as introduced by Marshall Goldsmith. I share insights from over 800 interviews, focusing on the need for leaders to adapt their mindsets and strategies as their businesses scale. Through a client's growth story, I highlight the importance of strategic shifts and personnel changes to meet new challenges. I encourage leaders to continuously reassess their approaches and balance operational tasks with empowering their teams, reinforcing that effective leadership is a dynamic and evolving journey. Episode Highlights & Time Stamps 3:28 The Challenge of Growth 5:52 Evolving as a Leader 7:14 The Importance of Transformation 8:38 Conclusion and Next Steps Key Takeaways • What helps you start a business can eventually slow its growth • Scaling requires upgrading your team, strategy, and leadership mindset • Complexity grows faster than most CEOs expect • The best leaders evolve early — not when things break • A CEO's real job is building leaders, not doing everything themselves Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.

In this episode, I speak with Kirsten Baker, CEO of Jeenie, Inc. (ranked No. 271 in 2025), a platform dedicated to breaking down language barriers through live interpretation. We explore the powerful intersection of AI innovation and the irreplaceable human element required for meaningful communication. Kirsten shares her perspective on building a culture of innovation, highlighting collaboration, embracing failure as a learning tool, and leading with purpose. We also discuss Jeenie's mission-driven approach to leadership, the importance of hiring for values alignment, and the successes of managing a diverse, fully remote team. Our conversation offers a compelling look at the future of Jeenie and underscores how effective leadership empowers people, nurtures creativity, and drives collective innovation. Episode Highlights & Time Stamps 2:08 Leading Innovation 10:23 Core Leadership Principles 16:35 Embracing AI in Business 17:35 Creating a Culture of Innovation 23:20 Wrapping Up Insights Follow me on Twitter @genehammett Website: www.genehammett.com About Kirsten Baker Kirsten Brecht Baker is CEO & Co-Founder of Jeenie, an AI+Human multilingual and multicultural platform powering the next generation of smart-tech and AI for more inclusive communication. A Wharton MBA and serial entrepreneur, she has built and scaled ventures across SaaS, tech, and global market development. She is an Ernst & Young 2025 Entrepreneur of the Year, and made the top lists of Forbes, Inc., and Fast Company for leading in equity, innovation, and human connection. She is also a member of YPO, the SAFE-AI Task Force, INC. Leadership Forum, and Fast Company's Impact Council. How to Connect with Kirsten Baker: LinkedIn: Kirsten Baker https://www.linkedin.com/in/kirsten-brecht-baker/ Company Website: Jeenie, Inc. https://jeenie.com/ Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. 🌐 Explore More: training.coreelevation.com 🎧 Listen to the Full Episode: Growth Think Tank Podcast

In this episode, I explore the concept of the Multiplier CEO and how this leadership model differs from the traditional, operationally driven approach. I share why sustainable growth requires a mindset shift from doing everything yourself to empowering and developing the people around you. As businesses scale, leaders who invest in their teams reduce micromanagement, relieve burnout, and unlock collective performance. I also announce a free training for CEOs focused on overcoming burnout and building businesses that thrive without constant founder involvement. This episode is an invitation to adopt the multiplier mindset for long-term, scalable success. Episode Highlights & Time Stamps 1:55 Shift from Operator to Multiplier 2:55 The Role of a CEO Coach 4:17 Developing Leadership Across the Company 4:56 Upcoming Free Training Invitation From Operator to Multiplier CEO Most CEOs approach growth by working harder, refining strategy, or hiring more people. While these tactics can create short-term gains, they often lead to burnout, time scarcity, and rising costs. Operator-style leadership eventually hits a ceiling; there are only so many hours in a day, and only so much energy to give. True, sustainable growth requires a different lens. The real constraint isn't effort, strategy, or headcount, it's how the CEO shows up as a leader. What Multiplier CEOs Do Differently A Multiplier CEO shifts focus from "What can I do?" to "How do I engage and develop my team?" Instead of solving every problem personally, they build alignment, strengthen leadership systems, and empower others to make decisions. This mindset allows the business to grow beyond the founder. Small improvements come from working harder, but long-term, scalable growth comes from multiplying the capability and ownership of the entire organization. Building Leadership That Scales Multiplier CEOs intentionally develop leaders across the company so the business no longer depends on a single hero. They create shared leadership language, accountability systems, and decision-making frameworks that enable people to lead confidently. When leadership is distributed, CEOs regain space to think strategically, step away when needed, and avoid burnout. This episode isn't a how-to; it's an invitation to reflect. If growth feels heavy or burnout is creeping in, it may be time to embrace the multiplier shift. Key Takeaways Sustainable growth doesn't come from working harder it comes from multiplying leadership and capability across your team. Operator-style leadership creates short-term gains but eventually leads to burnout, time constraints, and rising costs. Multiplier CEOs shift their focus from solving problems themselves to engaging, developing, and empowering others. Hiring alone is not leverage; leadership systems, alignment, and accountability create true scale. Businesses that grow beyond the founder are built by developing leaders at every level—not by relying on a single hero. Adopting the multiplier mindset allows CEOs to step back from day-to-day operations and focus on long-term impact. Ideal For: Founders, CEOs, executives, managers, and anyone committed to elevating their leadership capacity. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. Explore More: training.coreelevation.com Listen to the Full Episode: Growth Think Tank Podcast

Join me for a conversation with Kevin Zerber, co-founder of TreeRing Inc. 5000 company ranked No. 3200 in 2025 that is redefining the yearbook experience through technology and innovation. Kevin shares how adaptive leadership has guided TreeRing from its earliest days, with an emphasis on continuous improvement, curiosity, and customer-driven personalization. We discuss how the company successfully pivoted during the COVID-19 pandemic to maintain service continuity, as well as how fostering mentorship and an adaptive culture fuels both innovation and employee growth. Kevin also explains how integrating technology and data enhances efficiency and the customer experience while staying true to TreeRing's core values, offering practical insights for leaders looking to modernize traditional industries and build resilient organizations. Episode Highlights & Time Stamps 0:58 The Importance of Adaptive Leadership 2:29 Understanding TreeRing's Journey 8:50 Exploring Adaptive Leadership Principles 14:51 Mentoring for Employee Growth 18:08 Technology and Cultural Alignment 23:30 Adapting Through Challenges 23:52 Closing Insights on Adaptive Leadership Adaptive Leadership and Continuous Improvement In this episode, I speak with Kevin Zerber, co-founder of TreeRing, about how adaptive leadership has shaped the company's evolution over nearly 17 years. Kevin explains how a commitment to continuous improvement has been foundational to TreeRing's success, emphasizing that excellence is never a fixed destination. By embracing adaptability and ongoing innovation, TreeRing has built a resilient organization capable of learning, evolving, and thriving in a changing market. Disrupting the Traditional Yearbook Industry Kevin shares how TreeRing entered the yearbook market as a disruptor, challenging the one-size-fits-all model with a technology-driven, personalized approach. TreeRing's platform empowers families to customize yearbooks, enabling individual storytelling and deeper engagement. We explore how innovation and thoughtful design have allowed TreeRing to deliver high-quality yearbooks that better reflect today's students and communities. Building an Adaptive Culture with Technology and Mentorship We conclude by discussing the importance of curiosity, mentorship, and continuous learning within teams. Kevin explains how fostering an adaptive culture encourages creative problem-solving and supports employee growth. He also shares how TreeRing leverages technology, data, and AI to scale efficiently while staying true to its core values, sustainability commitments, and customer experience. Leading by Example, Trust, and Letting Go of the Outcome True leadership is built on trust, and trust is earned by doing what you say you will do. Austin shares how leading by example shapes culture, influences behavior, and reinforces standards throughout the organization. As leaders mature, they must also learn to let go of micromanagement and release attachment to perfect outcomes. There is no flawless business—only leaders who care deeply, persist through challenges, and remain committed to developing themselves and their teams. Key Takeaways Adaptive leadership enables organizations to respond effectively to disruption while maintaining long-term vision. Continuous improvement is an ongoing journey, not a one-time initiative. Personalization and technology can successfully modernize even the most traditional industries. Rapid pivots during crises can create new growth opportunities when guided by strong leadership principles. Cultivating curiosity, mentorship, and learning drives both innovation and employee development. Leveraging data and AI can improve efficiency and customer experience without compromising core values. About Kevin Zerber: Kevin Zerber is the co-founder and CEO of TreeRing, a technology company transforming the traditional yearbook industry through personalization, sustainability, and innovation. With decades of experience in software engineering and technology leadership, Kevin has guided TreeRing's growth by applying adaptive leadership principles, continuous improvement, and a strong focus on customer experience. How to Connect with Kevin Zerber: LinkedIn: Search for Kevin Zerber on LinkedIn for professional updates and leadership insights Company Website: Visit TreeRing.com to learn more about the company, its mission, and leadership team TreeRing Blog & Media: Kevin's perspectives are often featured through TreeRing's content and interviews Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.

In this episode of Grow Think Tank, I tackle the often-ignored topic of blame in the workplace. I highlight how attributing performance issues to employees or external factors can impede both personal and organizational growth. Drawing from my experience coaching CEOs, I emphasize the importance of self-awareness in leadership and the need to confront uncomfortable truths. Leaders are encouraged to reflect on their roles, recognizing that the solution often lies in their own leadership approach rather than their teams. I provide insights on fostering engagement and redefining company culture, stressing that personal accountability is key to effective business management. Listeners are invited to join a training program aimed at empowering leaders to move beyond blame and embrace growth through intentional action.

In this episode of Grow Think Tank, Gene Hammett sits down with Austin Yarborough, founder of Central Coast Moving, ranked No. 2,278 on the Inc. 5000 list, to explore the power of leadership and continuous improvement. Austin shares how high standards, self-awareness, and leading by example have been essential in scaling his business, attracting A players, and building a strong organizational culture. Discover Austin's practical strategies for: Embracing Kaizen principles: getting 1% better every day Leveraging social media to build trust, not just chase clients Tracking progress for personal and professional growth Leading by example to influence culture and team performance Letting go of micromanagement while maintaining high standards If you're a CEO, entrepreneur, or leader looking to grow your business and become a better leader, this episode is packed with actionable insights. Connect with Austin Yarborough: Central Coast Moving: https://centralcoastmoving.com Instagram: @centralcoastmoving | @officialaustinarybrough The Moving Army: https://www.themovingarmy.com Subscribe for more leadership insights, growth strategies, and interviews with founders of the fastest-growing companies: [Subscribe Link] Timestamps: 0:00 – Introduction: Why continuous improvement matters 3:11 – Building trust through social media 5:50 – Core principles of leadership 7:52 – The journey of continuous improvement 12:20 – Transforming leadership skills 14:06 – Leading by example 18:47 – Letting go of the outcome 20:21 – Closing thoughts Keywords / Tags: Leadership, Continuous Improvement, CEO Growth, Kaizen, Central Coast Moving, Inc 5000, Attracting A Players, Leadership Development, Business Scaling, Executive Coaching

In this episode, I share critical year-end reflections for growth-stage CEOs, especially those leading organizations of around 20 employees. As companies scale, leadership must shift from personal execution to empowering others and ensuring the business can thrive even in the leader's absence. I walk through seven powerful reflection questions designed to accelerate leadership growth, from identifying your highest-impact actions to confronting avoided conversations and evaluating how well you're adapting to what the future demands. This episode challenges leaders to lead with courage, rethink their approach for the year ahead, and strengthen both self-awareness and organizational health. All reflection questions are included in the show notes for easy reference. Episode Highlights & Time Stamps 3:09 Seven Reflection Questions for CEOs 6:33 Exploring Leadership Identity Changes 7:16 Leading with Courage in the New Year 7:54 First Steps to Empower Your Team 9:00 Closing Thoughts and Final Reflections Episode Summary In this episode, I guide growth-stage CEOs through a critical year-end reflection often missed during scale, especially around the 20-employee mark. As leadership demands increase, success is no longer about doing more yourself, but about building a business that can move forward without your constant presence. The episode challenges leaders to confront a simple but sobering truth: "If nothing changes in how you lead, this is exactly where your company will be next year." Through seven focused reflection questions, I help CEOs evaluate where their leadership truly creates leverage, where it limits growth, and what must change to build a healthier, more scalable organization. The 7 Reflection Questions The Leverage Audit Which 20% of your leadership actions created 80% of your company's momentum this year? The Impact Test Where did your leadership create meaningful growth in others, not just results? Who became more capable because you led differently? The Avoided Conversation What is the one conversation if addressed that would most reduce friction and free you as the CEO? The Capacity Gap Is the way you're currently leading sustainable for the next stage of growth? The CEO Identity Shift As your company grows, which parts of your founder identity are no longer serving you? Who must you become for the business to grow beyond you? The Courage Move If you were willing to lead with more courage, not more effort, what would you do differently in the first 90 days of the new year? The First Shift What is the first leadership behavior you will stop, start, or delegate in the next week to reinforce a business that doesn't depend on you? Closing Reflection If nothing changes in how you lead, where will your company and your energy be this time next year? All reflection questions are included here for easy reference. Key Takeaways Growth-stage CEOs often become the bottleneck around the 20-employee mark; scaling requires a shift from personal execution to leadership leverage. If your leadership approach does not change as the company grows, it will eventually limit both organizational performance and your personal energy. Effective leadership is measured not by how much you do, but by how well others perform and grow in your absence. Identifying the small set of leadership actions that drive the majority of results creates clarity, focus, and momentum. Avoided conversations are often the hidden source of organizational friction and CEO overload. The leadership style that helped you reach this stage may not be the one required for the next phase of growth. Courage not increased effort is the defining factor in meaningful leadership evolution. Small, intentional behavior shifts (what you stop, start, or delegate) can rapidly increase organizational independence. Year-end reflection is not passive; when done well, it becomes a strategic act that shapes the company's future. Sustainable growth depends on building a business that can operate and win without relying on the CEO's constant presence. Ideal For: Founders, CEOs, executives, managers, and anyone committed to elevating their leadership capacity. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.

In this episode, Gene Hammett interviews AJ Cassata, founder of Revenue Boost, about AI-driven lead generation in B2B marketing. AJ emphasizes the collaborative use of AI in sales, warns against full outsourcing, and explains his "10-80-10 rule." He discusses the effectiveness of outbound strategies like cold emailing and LinkedIn messaging, stressing the importance of personalization and audience segmentation. AJ recommends tools like Clay.com for automating outreach and concludes with key factors for successful campaigns, urging listeners to embrace AI while maintaining human oversight and persistence. Episode Highlights & Time Stamps 1:15 The Power of AI in Sales 2:57 Challenges in B2B Sales 5:10 Email vs. LinkedIn Effectiveness 8:35 Standing Out on LinkedIn 11:24 Leveraging AI for Personalization 14:18 Common Mistakes in AI Outbound 17:13 The Future of AI in Outbound 20:33 Enhancing Sales with AI 21:57 Key Takeaways for CEOs AI in Modern Sales — Collaboration Over Automation Gene speaks with AJ Cassata, founder of Revenue Boost, about using AI in B2B outbound sales. AJ explains that AI should be treated as a collaborative partner rather than a replacement for human judgment. He cautions against fully outsourcing sales and marketing to AI due to its tendency to "hallucinate" or generate inaccuracies. AJ introduces his "10-80-10 rule," where humans control strategy and final review while AI handles execution at scale. Why Outbound Sales Still Works AJ breaks down why outbound sales, cold email, cold calling, and LinkedIn outreach remain a highly effective and cost-efficient lead generation channel. He emphasizes the importance of testing different approaches and targeting specific industries or companies to generate high-quality leads. The conversation compares email and LinkedIn outreach, noting LinkedIn's higher response rates but lower scalability versus email's broader reach and lower engagement. Personalization, Empathy, and Common Mistakes The discussion turns to practical outreach tactics, with AJ stressing the importance of deep personalization through prospect research and industry understanding. He advises focusing messaging on the prospect's needs rather than promoting services. AJ outlines common AI-powered outbound mistakes, including low outreach volume, generic messaging, and poor audience segmentation, reinforcing that tailored messaging is critical for resonance. Tools, Strategy, and Keys to Success AJ highlights tools like Clay.com that support AI-driven lead research and personalized outreach. He discusses AI's evolving role in sales, particularly for tasks like scheduling and qualification, while underscoring the continued need for human oversight. As the episode concludes, AJ shares five key drivers of outbound success: list quality, messaging, offer strength, outreach volume, and email deliverability. He encourages leaders to experiment, iterate, and remain patient when leveraging AI-powered outbound strategies to grow their sales pipeline. Key Takeaways AI is a force multiplier, not a replacement. AI delivers the best results when paired with human strategy, oversight, and decision-making rather than fully automating sales and marketing functions. Outbound sales remains a high-ROI growth channel. Cold email, cold calling, and LinkedIn outreach continue to produce quality leads at a lower cost compared to many inbound or paid marketing channels. Strategy should follow the 10-80-10 rule. CEOs should stay involved in setting direction and reviewing outcomes while leveraging AI for scalable execution in the middle. Personalization drives performance. Outreach that demonstrates understanding of a prospect's business and challenges consistently outperforms generic, AI-generated messaging. Volume and focus both matter. Effective outbound requires sufficient outreach volume paired with clear segmentation and targeted messaging to avoid diminishing returns. Technology enables scale, not shortcuts. Tools like AI-powered research and personalization platforms can accelerate outbound efforts, but poor inputs still lead to poor results. Human oversight reduces AI risk. AI can hallucinate or make incorrect assumptions, making review and refinement essential before deployment. Five factors determine outbound success. List quality, messaging clarity, offer strength, outreach volume, and email deliverability must all work together for consistent results. Iteration beats perfection. Sustainable outbound success comes from continuous testing, learning, and refinement rather than one-time campaign execution. Leadership mindset matters. CEOs who embrace AI experimentation while maintaining accountability and patience are better positioned to build predictable, scalable pipelines. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevat

In this episode of Grow Think Tank, I unpack the critical shifts CEOs must anticipate as we approach 2026, with a sharp focus on clarity in leadership and organizational expectations. I share five key predictions shaping the business landscape: sustained recession-like consumer behavior, the necessity of intentional pricing strategies amid shrinkflation, a growing premium on predictability over aggressive growth, the importance of empowering leaders to eliminate decision bottlenecks, and the need to cultivate a culture rooted in trust and accountability. I also offer a pragmatic perspective on AI adoption, encouraging leaders to integrate it strategically in the service of clear business objectives rather than chasing hype. The episode concludes with practical reflection points to help leaders recalibrate their approach and drive sustainable growth in an increasingly complex environment. Episode Highlights & Time Stamps 2:14 Recession-like Behavior Persists 4:33 Pricing Increases and Shrinkflation 7:01 Predictability Over Aggressive Growth 9:13 CEO Bottleneck as a Growth Killer 14:18 Culture as a Performance System 17:56 The Good, Bad, and Ugly of AI Leadership Clarity in a Shifting Business Landscape As we approach 2026, clarity in leadership and organizational expectations will become a defining advantage for CEOs. Drawing from years of conversations with founders and executives of high-growth companies, this episode explores how even minor misalignments in leadership expectations can create outsized organizational challenges. Leaders who take ownership of clearly articulating expectations—and ensuring those expectations truly land with their teams gain leverage, alignment, and momentum. This section sets the foundation for why clarity is no longer optional, but essential for navigating increasing complexity. Five Predictions Every CEO Must Prepare For The core of the episode centers on five predictions shaping the future of business: Persistent Recession-Like Behavior: Regardless of economic labels, consumer caution is here to stay. Buying decisions are more deliberate, value-driven, and less impulsive. CEOs are encouraged to simplify offerings, build predictability, and reflect on how their organizations respond to shifting customer behavior. Intentional Pricing in the Age of Shrinkflation: As prices rise and value perceptions tighten, leaders must price with clarity and intention. Communicating value effectively builds trust and reduces friction in increasingly price-sensitive markets. Predictability Over Aggressive Growth: Stability, consistency, and dependable revenue streams will outperform volatility. CEOs are prompted to examine scalability, operational design, and whether their structures support sustainable performance. Eliminating the CEO Bottleneck: Over-centralized decision-making slows organizations down. This segment challenges leaders to identify where delegation, empowerment, and shared leadership can accelerate growth. Redefining Culture Beyond Perks: High-performing cultures are built on trust, accountability, and clear expectations not superficial benefits. Leaders are guided to redesign roles around outcomes and uphold performance standards that drive engagement. AI, Alignment, and Leading Into 2026 The episode concludes with a pragmatic look at artificial intelligence as both an opportunity and a risk. While AI can unlock efficiency and scale, rushed adoption without strategic intent often fails to deliver ROI. AI, when approached thoughtfully, becomes a leadership discipline—not just a technology initiative. Throughout this final section, CEOs are given reflection prompts to assess alignment, leadership leverage, and focus. The central takeaway is clear: leading successfully in 2026 will not require more effort, but a sharper focus. By prioritizing clarity, alignment, and empowered leadership, CEOs can drive sustainable growth and confidently navigate an evolving business environment. Key Takeaways Leading in 2026 will not require more effort it will require a shift in focus. By prioritizing clarity, alignment, predictability, and leadership leverage, CEOs can position their organizations for sustainable growth and confidently navigate what lies ahead. Ideal For: Founders, CEOs, executives, managers, and anyone committed to elevating their leadership capacity. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. Explore More: training.coreelevation.com Listen to the Full Episode: Growth Think Tank Podcast

In this episode, John Bradford, CEO of Pet Screening, ranked No. 879 on the Inc. 5000 in 2025. Joins Gene Hammett to talk about what it really takes to build a "category of one" business. Bradford shares how visionary leadership and relentless execution go hand in hand, why founders must be honest about the size of their total addressable market, and how underestimating demand can limit growth. He draws on Pet Screening's success in helping landlords manage pet policy compliance amid America's growing pet population, while also unpacking the importance of strong core values, genuine team engagement, and empowering individuals to contribute to sales in a collaborative culture. Along the way, Bradford reflects on learning from mistakes, taking full responsibility as a leader, and using real market feedback to sharpen strategy, offering practical, experience-driven insights for entrepreneurs focused on long-term growth and leadership. Episode Highlights & Time Stamps 3:01 The Birth of Pet Screening 6:18 Creating a Category of One 8:10 Common Mistakes in Creating a Category 10:49 The Essence of Relentless Execution 12:27 Core Values That Drive Success 14:36 Living Your Values in Practice 16:27 Lessons from Leadership Mistakes 19:18 Conclusion and Call to Action Building a Category of One Starts with the Market John Bradford, CEO of Pet Screening, joins Gene Hammett to discuss what it takes to build a true category-of-one business, starting with the importance of market size. Bradford stresses that even the best ideas fall flat if they do not address a meaningful total addressable market (TAM). He cautions entrepreneurs against underestimating market potential, noting that ideas aimed at small audiences often remain side projects rather than scalable companies. A strong vision must be matched with a market large enough to support long-term growth. Solving a Real Problem at Scale Bradford explains how Pet Screening emerged from his background in property management and technology, identifying a widespread problem landlords face in managing pet policies. With roughly 160 million pets in America and a growing number of pet-owning households, the demand is substantial. Pet Screening's software helps landlords ensure pet policy compliance while reducing fraudulent emotional support animal claims, positioning the platform as a trusted, nationwide solution in the housing industry. Visionary Leadership, Core Values, and Execution The conversation turns to leadership, where Bradford shares how strong core values and daily execution shape company culture. He emphasizes that values must be lived, not just stated, and highlights Pet Screening's focus on equal opportunity, making an impact, and keeping work enjoyable. Bradford also underscores relentless execution, encouraging every team member to understand and support the product, including participating in sales. This shared ownership drives efficiency, creativity, and alignment across the organization. Learning from Mistakes and Listening to the Market Bradford openly discusses the role of mistakes in entrepreneurship, advocating for accountability at the leadership level rather than blame within the team. This approach builds trust and encourages innovation. He also highlights the importance of market feedback, urging founders to seek honest input beyond friends and family to refine ideas and validate demand. The episode concludes with practical insights on how visionary leadership, execution, feedback, and ownership intersect to drive sustainable growth, reinforcing that leadership and scaling are inseparable. Key Takeaways Vision alone is not enough successful category-of-one companies pair bold leadership with disciplined execution. Market size matters; even strong ideas struggle without a sufficiently large total addressable market (TAM). Solving a real, widespread problem creates momentum and positions a business for scalable growth. Core values must be demonstrated through daily actions to foster trust, engagement, and accountability. Involving the entire team in understanding and supporting sales strengthens alignment and execution. Effective leaders own mistakes, creating a culture where learning and innovation thrive. Market feedback is a strategic asset and should come from diverse, unbiased sources. Long-term growth is driven by the integration of leadership, culture, and continuous refinement of strategy. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. Explore More: training.coreelevation.com Listen to the Full Episode: Growth Think Tank Podcast

In this episode, we're diving into something every organization talks about but few truly master urgency. I share what I've learned coaching CEOs about why urgency matters so much and how clarity, energy, and ownership all work together to create real momentum. We'll talk about setting clear goals, getting people emotionally connected to the work, and helping teams feel genuinely invested in the outcomes. You'll also get a chance to gauge your own urgency score and pick up a few simple ways to boost it. And along the way, I'll touch on how coaching can help leaders and teams move faster, stay focused, and keep growing. Episode Highlights & Time Stamps 0:07 Introduction to Urgency 2:21 Creating Clarity for Urgency 5:51 Energizing Your Team 8:05 Fostering Ownership and Accountability 10:11 The Urgency Formula for Growth Why Urgency Matters More Than Ever In this episode, I dig into the idea of urgency, why it's such a powerful driver of growth and momentum, and why so many organizations quietly lose it over time. Drawing from my work as a CEO coach, I talk about a common issue I see: urgency fading at the executive level and slowly rippling through the entire company. I also introduce the three interconnected elements that shape a culture of urgency clarity, energy, and ownership, and how they set the tone for everything that follows. The Three Ingredients of a High-Urgency Culture Urgency isn't just about moving fast—it's about creating an environment where people feel motivated and empowered to act. I break down the three elements that fuel this: Clarity: Without clear priorities, standards, and success metrics, teams struggle to know where to focus. I talk about the importance of transparent conversations around goals, milestones, and expectations so everyone understands the path forward. Energy: This isn't a buzzword; it's the emotional charge that moves teams into action. When employees feel connected to their work and understand its purpose, engagement skyrockets. I share ways organizations can build energy—like communicating meaning and celebrating small wins to keep momentum alive. Ownership: Beyond responsibility, ownership is about personal investment and proactive accountability. I discuss how leaders can create a culture where team members genuinely feel the work belongs to them—and why that shift changes everything. Assessing Your Urgency and Raising It I challenge listeners to calculate their own urgency score using a simple formula built around clarity, energy, and ownership. This diagnostic helps leaders pinpoint where urgency is thriving and where it needs immediate attention. From there, I offer guidance on turning those insights into real, actionable improvements. I wrap up by inviting leaders who want deeper support to consider coaching as a tool for unlocking their team's full potential—because building urgency isn't a one-time task; it's an ongoing journey. Key Takeaways Urgency drives growth and momentum—but it often weakens at the top and spreads throughout the organization. Clarity is the foundation of urgency; teams need clear priorities, expectations, and definitions of success. Energy fuels action by connecting people emotionally to their work and reinforcing purpose through communication and small wins. Ownership creates accountability, encouraging team members to take proactive responsibility rather than simply completing tasks. The three elements—clarity, energy, and ownership—work together to form a high-urgency culture. Leaders can assess their team's urgency using a simple score based on these three components. Improving urgency is an ongoing process, and coaching can accelerate progress and unlock organizational potential. Ideal For: Founders, CEOs, executives, managers, and anyone committed to elevating their leadership capacity. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. Explore More: training.coreelevation.com Listen to the Full Episode: Growth Think Tank Podcast

2025 list of fastest-growing companies. Jeff shares how values-driven leadership shapes every aspect of his organization, from strategic decisions to daily client interactions. He breaks down the core values that guide his team's growth, reliability, communication, and respect, and explains how embedding them into company culture fuels consistent, high-quality performance. Jeff also dives into the evolving role of AI in streamlining operations and elevating service, while underscoring the importance of empowering employees through critical thinking and autonomy. The conversation wraps with a powerful reminder: clearly defined values aren't just ideals, they're essential tools for sustainable growth and effective leadership. 3:42 Meet Jeff Soha 4:02 Soha Capital and Its Mission 4:29 The Impact of AI on Services 6:08 Success Through Values 6:50 Evolving Company Values 9:44 The Importance of Core Values 12:23 Defining Core Values 14:06 Practical Applications of Values 17:05 Commitment to Reliability 18:54 Weekly Review Process 23:46 Decision-Making with Values 26:23 Empowering Decision-Making in Leadership 27:30 Conclusion and Takeaways Building a Business on Values In this episode, Gene sits down with Jeff Socha, founder of Socha Capital, to talk about what values-driven leadership really looks like in practice. Jeff explains how Socha Capital helps successful entrepreneurs through family office services, from tax reduction and legal planning to investment and risk management. Gene highlights the importance of having values that actually live inside an organization, not just words written on a wall, and Jeff shares how this philosophy drives everything they do. How AI Supercharges Their Client Experience The conversation shifts into technology, where Jeff breaks down how artificial intelligence has changed the game at Socha Capital. Instead of replacing people, AI helps the team work smarter, speeding up research, boosting problem-solving, and allowing them to craft customized solutions faster than ever. For a company dealing with complex financial and legal strategy, that efficiency makes a real difference. Values That Drive Growth (Literally) Jeff has a remarkable track record: three different companies have landed on fastest-growing company lists, including the Inc. 5000. Gene digs into how values played a part in that success. Jeff shares Socha Capital's four core values: growth, reliability, communication, and respect, and explains how they show up in real decisions like hiring, firing, and internal operations. These aren't slogans; they are the compass for everything the team does, reinforced through weekly reviews, reporting systems, and clear expectations around accountability. Teaching Leaders to Think for Themselves One of the most compelling parts of the conversation is Jeff's philosophy on developing leadership within his team. Instead of giving answers right away, he encourages employees to think through decisions using the company's values as their guide, especially when he's not in the room. This approach builds autonomy, confidence, and critical thinking. Jeff also talks about how he shaped these values over years of personal reflection and mentoring, grounded in the belief that "everything will grow at the rate that you do." The episode closes with Gene and Jeff agreeing on one big idea: values aren't abstract concepts, they're practical tools. When leaders live by them, they create alignment, resilience, and long-term growth for everyone involved. Key Takeaways Values must be lived, not laminated. Jeff emphasizes that core values only matter when they're actively practiced and used in decision-making not just written down. AI boosts productivity without replacing people. Socha Capital uses AI to accelerate research and problem-solving, allowing the team to spend more time on high-value client work. Growth starts with the leader. Jeff's philosophy "everything will grow at the rate that you do" highlights the importance of personal development for organizational success. Accountability drives reliability. Weekly reviews, clear reporting systems, and action-tracking help maintain consistent performance across the company. Empowered teams make better decisions. Jeff encourages employees to use the company's values as a framework for independent decision-making, building confidence and critical thinking. Values guide people decisions. Hiring, firing, and everyday leadership all tie back to Socha Capital's four core values: growth, reliability, communication, and respect. Sustainable success is values-driven. Gene and Jeff agree that long-term growth depends on leaders who embody and operationalize their values daily. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance. 🌐 Explore More: training.core

Today's guest, Houri Tamizifar, Co-Founder and CEO of Cynuria Inc. and Inc. 5000 honoree (Rank No. 2502), joins the show to discuss the growing importance of Leadership Adaptability and the evolving role of AI in education. Houri shares why college students must proactively build AI skills and collaborate with faculty to stay ahead of rapid technological changes shaping the workforce. She highlights how clear communication and a culture of trust are critical for navigating organizational change and driving innovation. Houri also urges CEOs to lead with empathy, prioritize employee well-being, and create environments where teams feel empowered to adapt, grow, and thrive in a shifting job market. Episode Highlights & Time Stamps 2:34 Introducing Huri Tami Zafar 6:03 AI and Learning Solutions 10:14 Understanding Learning Agility 12:01 Advice for Students on Learning 14:52 Leadership Principles for Growth 19:18 The Role of Core Values 21:16 Defining Business Adaptability 26:12 Empathy in Leadership Leadership Adaptability & the Future of AI in Education In this episode, we sit down with Houri Tamizifar, co-founder and CEO of Sinuria, for a candid conversation about Leadership Adaptability and the fast-growing influence of AI in education and training. Houri opens by stressing why college students can't wait for AI to simply "show up" in their curriculum, because in most cases, it won't. She encourages students to take initiative, seek out AI learning opportunities, and collaborate with their professors so they're prepared for the technology-driven workforce they'll be entering. Host Gene Hammett adds a leadership lens, pointing out that adaptability isn't just about being flexible; it's about communicating clearly and guiding teams with confidence when technology and industry trends change rapidly. Both he and Houri shine a light on how organizations that embrace innovation and curiosity will be the ones that stay competitive. Building Learning Agility & the Role of AI in the Job Market Houri shares her long journey in the education sector and how it inspired her to launch Sinuria, a company grounded in neuroscience-based training and human capital solutions. She also introduces her new startup focused on using AI to support instructional designers—making learning design faster, sharper, and more impactful. It's a reflection of her belief that the learning industry is evolving quickly, and organizations must evolve right along with it. The conversation then shifts to AI's growing impact on the job market. Houri explains that companies are already leaning toward hiring people who not only understand AI but are also willing to work alongside it. She highlights learning agility, a core value at Cynuria, as a must-have skill for employees who want to grow, stay relevant, and help their organizations maintain a competitive edge in a constantly shifting landscape. Trust, Culture, and Leading With Empathy Houri dives into one of her strongest beliefs: that a culture rooted in trust fuels innovation. She describes Sinuria's intentional hiring process designed to find people whose values align with the company and explains why giving employees room to think creatively and operate from their strengths leads to stronger results. She also addresses the very real human side of change. Adaptability doesn't always come naturally, and employees often feel anxious as new technologies emerge. Houri emphasizes the importance of leaders communicating openly, offering support, and creating environments where change feels less intimidating. As the conversation wraps, Houri offers heartfelt advice to CEOs: lead with empathy. Understand what your people are facing, prioritize their well-being, and give them the time and space they need to adjust as the world of work transforms. In her view, adaptability isn't just a leadership skill; it's an act of empowerment that helps teams not only navigate change but thrive because of it. Key Takeaways Leadership Adaptability is Non-Negotiable: Effective leaders must communicate clearly, guide teams through constant change, and foster a culture that embraces innovation. AI Skills Are Becoming Essential: Students can no longer rely solely on traditional education—proactively learning AI tools and engaging with faculty is critical for future career readiness. Learning Agility Drives Success: Organizations increasingly prioritize employees who are curious, flexible, and willing to adapt to rapidly evolving technologies. Trust Fuels Innovation: Building a culture grounded in trust empowers employees to think creatively, collaborate deeply, and perform at their best. AI Is Reshaping the Job Market: Companies are leaning toward hires who can work effectively with AI and understand how to integrate it into their roles. Empathy Is a Leadership Advantage: CEOs and leaders who prioritize employee well-being create more resilient and adaptable teams. Change Requires Communication: A transparent, supportive

In this episode, I break down the core habits that set successful CEOs apart and how those habits directly influence organizational growth. We explore the risks of overcommitting and getting too deep into day-to-day operations, a common trap that can cloud strategic focus. I make the case for a more disciplined approach to choosing opportunities and explain why shifting from monthly to weekly performance metrics can dramatically improve agility. We also dive into the value of developing strong leaders at every level and the role of clear, consistent communication in preventing costly misunderstandings. Ultimately, this episode is designed to help leaders sharpen their habits, elevate their impact, and accelerate growth. Episode Highlights & Time Stamps 1:07 Good CEO Habits 2:56 Delegation and Ownership 5:17 The Power of Selectivity 7:27 Agility in Metrics 9:18 Building Leadership Depth 10:44 Communication Clarity 12:06 Reflecting on Improvement The Hidden Traps CEOs Fall Into: Good CEO Habits Start Here In this episode of Grow Think Tank, we're having an honest conversation about the everyday habits that can make or break a CEO's effectiveness. I'm Gene Hammett, and I'll walk you through some of the subtle traps leaders fall into, starting with the urge to say yes to everything. As CEOs, we're wired to see possibilities everywhere. I've been there myself, feeling like every new idea or opportunity could be "the one" that drives big growth. But a packed calendar isn't a sign of progress. In fact, it often pulls us away from the handful of initiatives that truly move the business forward. We also dig into one of the biggest bad habits: trying to stay involved in every operational detail. Research shows that CEOs spend an incredible amount of time in meetings, up to 72%, according to Harvard. That's a lot of hours that could be spent on creativity, strategy, and vision. I talk about how letting go, delegating more intentionally, and staying out of the weeds is actually one of the Good CEO Habits that fuels growth. Choosing the Right Opportunities: Not All "Yeses" Are Created Equal Next, we talk about the cultural pressure inside organizations to chase every possibility. Saying yes feels productive, but spreading yourself too thin rarely leads to meaningful impact. I share why developing a disciplined approach to opportunity selection is a hallmark of Good CEO Habits. Leaders who grow consistently don't chase more; they chase better. Warren Buffett said it best: the difference between successful people and really successful people is that the latter say no to almost everything. From there, we explore how shifting from monthly performance metrics to weekly check-ins can transform agility. Monthly metrics tell you what went wrong last month. Weekly metrics help you fix what's happening right now. That faster feedback loop helps teams stay aligned, spot issues early, and maintain momentum. Build Leaders, Build Clarity, Build Growth Finally, we look inward, specifically at how CEOs develop the strength of their team and the clarity of their communication. A powerful CEO doesn't try to be an expert in everything. Instead, they build depth in their leadership team, ensuring every department has someone capable, confident, and empowered. Closing those leadership gaps is essential for scaling it's another core Good CEO Habit that separates high-growth organizations from the rest. We also talk about communication, the kind of communication that goes beyond "good enough." Assumptions create confusion, rework, and frustration. Clear, intentional communication creates alignment and trust. I share how being explicit rather than vague can eliminate misunderstandings before they start. Throughout the episode, I encourage you to reflect on your own habits. Which ones are helping you grow, and which ones might be holding you back? When we ask better questions about how we lead, we uncover opportunities to evolve both as individuals and as organizations. That's what we aim for here on Grow Think Tank: helping leaders become more effective, more intentional, and more equipped to scale with confidence. Key Takeaways Fewer commitments lead to better focus. Saying yes to everything creates noise. The most effective CEOs choose opportunities selectively and focus on initiatives that truly drive growth. Staying out of the weeds is a leadership strength. CEOs who try to oversee every detail lose valuable time for strategy, creativity, and vision. Delegation is not just helpful it's essential. Weekly metrics create agility. Shifting from monthly to weekly performance reviews helps teams catch issues earlier, adapt faster, and maintain momentum. Depth in leadership beats well-roundedness. CEOs don't need to be experts in every area they need strong leaders around them. Building leadership capacity at every level accelerates scale. Clarity in communication prevents costly mistakes. "Good enough" communication isn't good enough. Explicit,

Today's guest is Kelsey Hensley, President at NovEx Supply Chain, whose company was ranked No. 1,662 on the 2025 Inc. 5000 list. In this Grow Think Tank interview, Kelsey shares insights on company culture and leadership development, highlighting the six core values, kindness, openness, intentionality, trustworthiness, initiative, and accountability, that guide decision-making and foster personal growth at NovEx. She discusses the balance between technology and human relationships in logistics, explaining how clearly defined values have transformed the company's hiring practices and strengthened team alignment. Reflecting on her leadership journey, Kelsey emphasizes the importance of empowering teams and focusing on strategic growth, illustrating how intentional leadership fosters a thriving organizational culture. Episode Highlights & Time Stamps 1:26 Introduction to Novex Supply Chain 2:40 Embracing AI in Logistics 6:34 The Human Element in Business 8:17 Leadership and Culture Connection 10:31 Highlighting Company Values 13:18 Living the Values 16:48 Independent Teams and Leadership 17:28 Overcoming Control Issues 21:23 Focusing on Valuable Work 24:28 The Worth of Cultural Efforts Building a Values-Driven Culture From the Ground Up In this Grow Think Tank interview, Kelsey Hensley, founder of Novex Supply Chain, shares how rapid growth as a bi-coastal 3PL provider pushed her to shape company culture intentionally. She walks through the six core values that guide Novex. Kindness, openness, intentionality, trustworthiness, initiative, and accountability, and how they influence decisions, hiring, coaching, and team interactions. Kelsey describes the pride she feels watching employees embody these values not only at work but in their personal lives, reinforcing the power of a values-first culture. Leadership Principles and Tech, AI, and the Human Touch in Logistics Empowerment Kelsey and Gene shift the conversation to today's evolving workplace and the rise of AI in logistics. While acknowledging industry layoffs and the anxiety surrounding automation, Kelsey stresses that technology should enhance human performance, not replace it. She believes logistics still thrives on relationships and personalized service, which machines cannot replicate. For Novex, AI is a tool, not the driver, and the company remains committed to keeping people at the heart of the business. Why Culture Shapes Leadership: Not the Other Way Around Diving deeper, Kelsey emphasizes that culture determines the type of leaders who emerge. She shares the breakthroughs she had once she formally defined Novex's core values, giving the organization a clear framework for hiring, training, and accountability. Her hiring philosophy centers on behavior over skill. Skills can be taught, but misaligned behaviors disrupt teams. By prioritizing value-aligned behavior, Kelsey has cultivated a dependable, supportive environment where people can thrive. Learning to Let Go: A Founder's Leadership Evolution Reflecting on her journey, Kelsey discusses her early tendency to control every detail of the business and how a long overseas family trip forced her to step back. Trusting her team, allowing them to make mistakes, learn, and lead became a turning point for Novex. Empowering her people has freed her to focus on strategy, brand development, and deeper client relationships. Her story highlights how founders evolve and how letting go can unlock growth, independence, and a stronger culture. Key Takeaways Values Drive Everything: Novex Supply Chain's six core values kindness, openness, intentionality, trustworthiness, initiative, and accountability serve as the foundation for decision-making, hiring, and team development. Culture Shapes Leadership: Kelsey emphasizes that strong culture produces strong leaders. Clearly defining company values created alignment and accountability across the organization. Hire for Behavior, Train for Skill: Skills can be taught, but behavior and attitude determine long-term success. Value-aligned behavior is the top hiring priority at Novex. Tech Supports People, Not Replaces Them: Despite AI advancements and logistics industry layoffs, Kelsey believes the human element relationships, communication, and personalized service remains irreplaceable. Letting Go Unlocks Growth: Kelsey's shift from controlling every detail to empowering her team was a turning point. Allowing others to lead freed her to focus on strategy, brand growth, and client relationships. Personal Growth Matters: The company's values don't just impact work they influence how employees show up in all areas of their lives, fostering well-rounded personal and professional development. Intentional Leadership Builds Thriving Teams: By trusting her team, creating clarity, and reinforcing shared values, Kelsey demonstrates how intentional leadership fuels sustainable growth and a strong organizational culture. Resources & Next Steps Ready to take your leadership energy t

In this episode, CEO coach Gene Hammett explores what it truly means to Be Intentional as a Leader, encouraging listeners to examine their leadership style and uncover the barriers limiting their growth. Drawing from his recent keynote at the Association of Animal Welfare Advancement, he introduces a clear two-part framework for elevating leadership, recognizing current hindrances, and defining the aspirational traits that drive stronger performance. Gene emphasizes the power of proactive, self-aware leadership in building engaged, high-performing teams and shares practical tools and resources to support deeper self-discovery and more effective, intentional leadership. Episode Highlights & Time Stamps 2:04 The Importance of Self-Reflection 5:44 Defining Your Leadership Identity 6:59 Evolving as a Leader 8:17 The Power of Intentionality 9:40 Strategies for Effective Leadership Identify who you're being that limits your leadership. Most leaders fall into the same cycle: open the laptop, answer emails, run spreadsheets, jump into meetings, put out fires… and repeat. I've been there, and maybe you're stuck in that same loop, working hard, but not necessarily leading intentionally. So pause for a moment and ask yourself: What would it take for me to be a better leader? And even more importantly, why do I want to be a better leader? Is your team performing below its potential? Do decisions keep landing back on your plate? Are you feeling overwhelmed or burned out? If so, this episode is for you. Recently, I spoke at the Association of Animal Welfare Advancement here in Atlanta. Their leaders were deeply committed to growing, and during that keynote, I shared one core idea: the power of intention in leadership. Here's a portion of that talk: "When you want to be a great leader, it doesn't happen by accident; it requires intention. You need the ability to shift with what's in front of you. Defining the leader you want to become may seem trivial or unnecessary, but it is foundational. Who are you being that gets in the way of being a better leader? And who do you want to become in the next level of yourself? You must be honest with yourself and claim the leader you're becoming." Are you scattered? Distracted? Overwhelmed? Too nice? Too empathetic? Too direct? These traits may not seem harmful, but when they're dialed too high, they create friction. Write them down on a 3×5 or 4×6 card, make it honest, uncomfortable, and real. This clarity helps you move away from what no longer serves your leadership. Define who you want to become. One of my clients captured this beautifully: Be decisive. Be focused. Be confident. Each week during our coaching sessions, we review how these traits showed up. This repetition creates accountability and reinforces their development. This is the work of intentional leadership, continuously evolving and expanding your capacity. Whether you're a CEO, founder, or senior leader, complacency kills performance. Growth requires reinvention. If you're new here, I'm Gene Hammett, CEO, coach, founder, and leadership development expert. We help executives and leadership teams create environments where people perform at their best, take ownership, and feel aligned with the mission. If you want to explore these ideas further without committing to a call, join my free training at training.corelevation.com. In about 90 minutes, we cover core principles, common mistakes, and the five steps to becoming a stronger, more intentional leader. To close today's episode, remember this: Being intentional is a superpower. Reactive leadership limits performance. A simple example comes from sales: smile before you dial. People can sense your energy even without seeing you. That's the intention at work. Imagine showing up 90–95% of the time as the leader you want to be decisive, focused, confident… or whatever traits matter most to you. One of my favorite examples from a client is the phrase: unshakably confident. Picture that being you. It's possible if you choose to lead with intention. If I can support you in any way, keep following our content, keep stepping up, and remember: when you think of growth and leadership, think of Growth Think Tank. Key Takeaways Great leadership never happens by accident it requires intention. Break the reactive work cycle by pausing to reflect on why you want to grow. Part 1: Define who you're being today that limits your leadership. Part 2: Define the leader you want to become (e.g., decisive, focused, confident). Writing your leadership identity on a simple card creates clarity and accountability. Intentionality is a leadership superpower that elevates performance and reduces overwhelm. "Smile before you dial" is a simple example of how intention shapes outcomes. Ideal For: Founders, CEOs, executives, managers, and anyone committed to elevating their leadership capacity. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resour

In this episode of Grow Think Tank, we dive into the connection between leadership and workplace stress, and how CEOs can minimize stress to create healthier, more productive teams. Research shows that 75% of employees see their boss as a primary source of stress, which makes leadership style more important than ever. We'll talk about how clear communication, aligned priorities, and a psychologically safe environment can transform team dynamics, plus I'll share practical ways to reduce stress through stronger personal connections with your people. This episode will inspire you to lead with greater awareness and intention, helping both you and your team thrive. Be sure to check out my free training on effective leadership to take these ideas even further. Episode Highlights & Time Stamps 2:22 The Impact of Leadership on Employee Stress 3:55 Communicating to Alleviate Workplace Stress 4:46 Creating a Thriving Work Environment 5:26 Commitment to Improved Leadership Skills Understanding Leadership Stress Ask your team what they think you could do to improve as a leader. If you truly listen beyond the words, ask follow-up questions, and reflect on their answers. This gives you a much better chance to show up and help your employees feel less stressed. Welcome to Grow Think Tank! This is the only place to gain insights from the founders and CEOs of the fastest-growing privately held companies. I'm your host, Gene Hammett. I help leaders and their teams navigate the defining moments of growth. Today, we're talking about how stressful work can be, especially when you're the leader. Most leaders are used to stress, thrive under pressure, and have faced countless challenges. But a recent Harvard Business Review study shows that 75% of employees view their boss as their primary stressor. Now, I'm not saying that you're causing stress intentionally, but these numbers are eye-opening. Don't just dismiss it as "those other leaders can't manage." Instead, consider: where could you improve? How can CEOs minimize stress for their teams and create a healthier work environment? How Leadership Impacts Stress Stress often stems from unclear communication. If expectations aren't clear, confusion arises. Too many priorities? That's stress. Lack of psychological safety? Employees may hesitate to share ideas for fear of judgment. Think about what stresses you out at work, write it down, and use it as a starting point to make intentional changes. So, how do you reduce stress as a leader? It starts with communication, not just what needs to be done, but why it matters. Connect tasks to the company mission and to your team members' personal goals. Listen actively, ask how they're doing, and reflect on feedback to improve your leadership approach. This is a key way CEOs minimize stress in their teams. Remember, people spend more time at work than almost anywhere else. If 75% of your team feels stressed because of leadership, it's a problem that only you can address. By fostering trust, clarity, and support, you can create a workplace where people thrive. Taking Action to Reduce Stress I hope that you'll commit to being a better leader, improving communication, coaching, conflict resolution, feedback, and clarity. Strong leadership doesn't just get work done. It creates an environment where people can thrive and grow alongside you. If you want to go deeper, join my free training at training.coreelevation.com. It will help you refine your leadership skills, create clarity in your company, and implement a new leadership operating system, all steps that help CEOs minimize stress while driving growth. Invest in your leadership growth and take active steps today to create a workplace where both you and your team can thrive. Key Takeaways Leadership directly impacts workplace stress, with 75% of employees citing their boss as a primary stressor. In this episode, Gene Hammett shares actionable strategies for CEOs to minimize stress, including clear communication, aligning priorities, fostering psychological safety, and building stronger personal connections with employees. By implementing these practices, leaders can create a thriving work environment where teams feel supported, motivated, and empowered to grow. Resources & Next Steps Ready to take your leadership energy to the next level? Explore free training and resources at training.coreelevation.com to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.