E35 - How Influence & Co. Became One of the Fastest Growing Content Marketing Agencies in the US with John Hall
Growth Experts with Dennis Brown · Dennis Brown
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Show Notes
John Hall is the CEO of Influence & Co. a well known content marketing agency, a top rated keynote speaker who also writes for Forbes and Inc. and has contributing to over 50 other publications. He's the author of the hit book "Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" which is how I heard about him. Last but not least his company has been ranked #239 on the Inc. 5000 fastest growing company list.
During our interview we discuss:
- John shares the revenue #'s that allowed his company to be ranked on Inc. 500 three years in a row.
- John shares how they got customers during the early startup days.
- Then he shares the #1 strategy that they use to get new clients today.
- We talk about how to become a fearless entrepreneur.
- John talks about his favorite form of content and why.
- He shares a few tips on how both companies and personal brands can build influence in a noisy world.
- John defines content triggers and why they are important.
- John shares the biggest mistakes he sees marketers, bloggers and personal brands making when it comes to content marketing.
- He shares his favorite growth tools/software he uses to help grow his content marketing agency.
- John shares his favorite book that he suggest we all read.
John's websites:
Twitter @johnhall
https://www.linkedin.com/in/johnhall4/