E15 - How to Use Storytelling to Attract Your Target Market with Joe Lazauskus
Growth Experts with Dennis Brown
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Show Notes
Joe Lazauskas is a marketing and technology journalist as well as a Content marketing and native advertising expert. He Regular speaker at ContentMarketing World, Web Summit, Collision, and other major industry conferences. He about to launch a book called "The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You"
In this episode Joe and I cover a lot of ground about storytelling content marketing and more.
- How/why does storytelling work?
- Joe shares his "universal storytelling framework" that anyone can use to tell more compelling and effective stories.
- He also shares some storytelling tips to stand out from the crowd.
- We talk about Joe's new book, "The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You"
- Joe shares two of his favorite growth/marketing tools/software.
Joe's websites
Get the book on Amazon at https://www.amazon.com/Storytelling-Edge-Transform-Business-Screaming/dp/1119483352
Joe Lazauskus email [email protected]