E114 - What is "Customer Experience Optimization" and Why You Should Care w/ Paul Kirch
Growth Experts with Dennis Brown
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Show Notes
Paul Kirch serves as the President/CEO of Sellience, a unique a holistic digital marketing agency specializing in Customer Experience Optimization (CXO). He's also the host an award winning podcast called Boss Academy Radio.
During our interview we discuss:
- Paul starts out by sharing his #1 strategy for getting new clients for his business.
- Then we dissect why and how website owners need learn how to optimize customer experience in order to succeed in marketing their business today.
- Paul talks about one of the biggest mistakes that website owners are making and how to easily fix it.
- We talk about why optimizing user experience is just as important on other platforms like your various social media profiles including LinkedIn.
- Paul talks about the importance of generating compelling and engaging content.
- Paul talks about a content strategy designed to hack the google to help you with keyword rankings.
- We talk about the importance of conversion rate optimization (CRO).
- Then we discuss "rule of 7" in marketing and how ad retargeting / remarketing can dramatically increase your traffic and sales.
- Paul shares his favorite growth tool/software.
- Paul wraps it up by recommending one of his favorite books.
Paul's websites:
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