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The secret to great haircuts and happy employees with Jayson Rapaport
Episode 7

The secret to great haircuts and happy employees with Jayson Rapaport

What does it take to transform a barbershop into a Texas icon? For Jayson Rapaport, co-founder of Birds Barbershop, it meant resilience, community, and a bold vision to make haircuts more than routine. Despite being turned down by 20 banks and opening to no customers, Jayson focused on empowering employees and fostering local connections. This commitment turned Birds into a cultural hub, earning praise from Elle magazine and winning Austin Chronicle’s “Best Haircut” award for nearly two decades. With inventive marketing and a “mile deep, inch wide” growth approach, Jayson shares how they overcame challenges like COVID-19 while staying true to their roots. This is a story of turning vision into a legacy.

Growth Diaries by Zenoti · Zenoti

December 10, 202438m 1s

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Show Notes

What does it take to transform a barbershop into a Texas icon? For Jayson Rapaport, co-founder of Birds Barbershop, it meant resilience, community, and a bold vision to make haircuts more than routine. Despite being turned down by 20 banks and opening to no customers, Jayson focused on empowering employees and fostering local connections. This commitment turned Birds into a cultural hub, earning praise from Elle magazine and winning Austin Chronicle’s “Best Haircut” award for nearly two decades. With inventive marketing and a “mile deep, inch wide” growth approach, Jayson shares how they overcame challenges like COVID-19 while staying true to their roots. This is a story of turning vision into a legacy.
Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.


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Topics

austinbarbershopsbeautybirdsbarbershopemployeehaircutinnovationretentionsalonstexas
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