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How Marilyne Gagné turned $5000 into a 75-clinic beauty success
Episode 20

How Marilyne Gagné turned $5000 into a 75-clinic beauty success

When Marilyne Gagné opened her first clinic in Sherbrooke at age 30, she wasn't chasing industry domination; she just saw doctors struggling to manage the business side of medicine and knew she could help. What started as a single clinic with a hands-on founder answering phones has grown into Dermapure, Canada's largest network of premium aesthetic clinics, with 75+ locations and backing from L’Oréal. In this episode of the Growth Diaries podcast, host Sudheer Koneru sits down with Marilyne to discuss her journey from sales to skin, how "positive aging" became her brand philosophy, why empathy is her #1 hiring metric, and how leading with values helped her scale without losing her spark.

Growth Diaries by Zenoti · Zenoti

June 17, 202540m 13s

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Show Notes

When Marilyne Gagné opened her first clinic in Sherbrooke at age 30, she wasn't chasing industry domination; she just saw doctors struggling to manage the business side of medicine and knew she could help. What started as a single clinic with a hands-on founder answering phones has grown into Dermapure, Canada's largest network of premium aesthetic clinics, with 75+ locations and backing from L’Oréal. In this episode of the Growth Diaries podcast, host Sudheer Koneru sits down with Marilyne to discuss her journey from sales to skin, how "positive aging" became her brand philosophy, why empathy is her #1 hiring metric, and how leading with values helped her scale without losing her spark.


What You’ll Learn:

  • How to build a successful medical aesthetics business
  • Why social media presence should focus on education rather than self-promotion
  • The framework for creating a strong company culture that attracts and retains both doctors and staff
  • How to balance rapid growth with maintaining local community connections
  • Why empathy should be the primary criteria when hiring in the aesthetics industry
  • The "Positive Aging" approach to marketing that targets clients 35+ for sustainable business growth


Marilyne Gagné is the Founder of Dermapure, Canada's largest network of premium aesthetic clinics, which she grew from a single location to over 70+ clinics, generating $200 million in revenue. With a background in business and marketing, she revolutionized the medical aesthetics industry by creating an integrated approach that combines clinical excellence with exceptional business operations. Known for pioneering the concept of "positive aging" and building a patient-centric culture, Marilyne led Dermapure to become the first aesthetic clinic network to receive investment from L'Oréal.


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Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.


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Topics

Marilyne Gagné Dermapure storyHow to build a successful aesthetics clinicMedical aesthetics business growth strategiesPositive aging marketing approachEmpathy in leadership and hiringWomen founders in beauty industryClinic acquisition and scaling strategyCanadian beauty industry entrepreneurHow Dermapure partnered with L’OréalFrom startup to 75 clinics case study
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